Remote Marketing Operations Lead (Pardot & AI Workflows)

WorkWave; New Jersey; Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Remote-friendly culture

Tuition reimbursement

Job summary

WorkWave is seeking a Marketing Operations Manager to own day-to-day marketing systems including Pardot, GA4, and Salesforce integrations. You’ll configure, implement, and troubleshoot tools across the marketing stack while driving data quality and process efficiency.

You’ll lead automation rules, lead scoring, and data hygiene, collaborating with Marketing, Sales, and Revenue Operations. Embrace ambiguity, roll up your sleeves, and push AI-powered workflows into production.

Qualifications

• Hands-on experience in Marketing Operations or Revenue Operations in a B2B environment.

Responsibilities

• Serve as day-to-day administrator for core marketing platforms (Pardot, Webflow, GA4, 6sense, ZoomInfo).
• Implement and maintain Pardot automation rules, lead scoring and grading.
• Manage ZoomInfo integration with Pardot and Salesforce, data imports and data flows.
• Configure GA4 data streams, event tracking, custom dimensions, conversion goals, and attribution reporting.
• Build and maintain Pardot assets including forms, automation rules, emails, and dynamic lists.
• Ensure data hygiene with deduplication and contact records.
• Maintain Salesforce integration across marketing platforms and fix sync errors.
• Enforce lead tracking standards, UTM consistency, and full funnel visibility.
• Identify and resolve data quality issues between Pardot and Salesforce.
• Lead AI-powered workflows for marketing ops and document processes.

Skills

Pardot

Salesforce CRM

GA4

6sense

ZoomInfo

Education

Salesforce Marketing Cloud Specialist

GA4 Certification

Tools

Pardot automation

Webflow

GA4 data streams

6sense integration

ZoomInfo integration

Job description

WorkWave is seeking a Marketing Operations Manager to own day-to-day marketing systems including Pardot, GA4, and Salesforce integrations. You’ll configure, implement, and troubleshoot tools across the marketing stack while driving data quality and process efficiency.

You’ll lead automation rules, lead scoring, and data hygiene, collaborating with Marketing, Sales, and Revenue Operations. Embrace ambiguity, roll up your sleeves, and push AI-powered workflows into production.