Marketing Ops Lead: AI-Driven Martech Stack

WorkWave LLC; United States; On-site; USD 100,000 - 105,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Job summary

WorkWave LLC is seeking a Marketing Operations Manager to own day‑to‑day marketing tech and data workflows. You will configure, implement, and troubleshoot the tools that power our marketing engine, including Pardot, GA4, 6sense, and ZoomInfo, while collaborating with Marketing, Sales and Revenue Operations.

You will identify, test, and operationalize AI‑powered workflows to improve efficiency and output, and you will thrive in an environment that values adaptability and problem solving.

Qualifications

• 5+ years in Marketing Operations or Revenue Operations in a B2B environment.
• Hands-on experience with Pardot, Salesforce CRM, GA4, 6sense and ZoomInfo.
• Proven lead scoring, grading, routing and data hygiene management.
• Familiarity with AI-powered marketing workflows and tools.
• Certifications (preferred): Pardot and GA4.

Responsibilities

• Serve as day-to-day admin for core marketing platforms and integrations.
• Configure, implement and troubleshoot Pardot automation, rules and assets.
• Maintain data flows between Pardot, Salesforce, GA4 and 6sense.
• Own data privacy compliance and monthly data quality checks.
• Collaborate with Marketing, Sales and Revenue Operations to optimize programs.
• Lead vendor management and platform documentation.

Skills

Lead scoring

Data hygiene

Routing

Problem solving

Education

Salesforce Pardot Certification

GA4 Certification

Tools

Pardot

Salesforce CRM

GA4

6sense

ZoomInfo

Job description

WorkWave LLC is seeking a Marketing Operations Manager to own day‑to‑day marketing tech and data workflows. You will configure, implement, and troubleshoot the tools that power our marketing engine, including Pardot, GA4, 6sense, and ZoomInfo, while collaborating with Marketing, Sales and Revenue Operations.

You will identify, test, and operationalize AI‑powered workflows to improve efficiency and output, and you will thrive in an environment that values adaptability and problem solving.