Marketing Ops Architect for Data-Driven SaaS Growth

Instrumentl; United States; Remote; USD 130,000 - 155,000; Full time

Benefits offered by this job

Health insurance

401(k)

Generous PTO

Laptop & home-office stipend

Bi-annual company retreats

Job summary

Instrumentl in the United States is seeking a Marketing Ops Manager to own the marketing tech stack and data architecture. You’ll design the CRM data model, build pipelines, and implement AI tooling to power marketing programs.

You’ll partner with PMMs, Events & Community, and Growth Product to enable scalable GTM motions with effective reporting and optimization across channels. SQL skills and governance are essential for success.

Qualifications

• 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company.
• Hands-on experience with marketing automation and CRM administration (HubSpot preferred).
• Data architecture experience: you’ve designed or significantly improved a marketing data model and connected multiple systems.
• Analytical mindset: you make decisions based on data and know how to measure whether a campaign or experiment is working.
• Comfortable partnering with product and engineering teams.

Responsibilities

• Own and maintain the marketing data model in HubSpot and ensure scalable structure as we grow.
• Build and maintain data pipelines connecting external sources into our marketing systems.
• Establish data governance standards and ensure data quality across marketing systems.
• Instrument signup and onboarding events so product data flows into HubSpot.
• Build and refine lead scoring and segmentation models.

Skills

Marketing Ops

Revenue Ops

GTM Systems

HubSpot

Data architecture

Analytics

Cross-functional collaboration

Tools

HubSpot

Job description

Instrumentl in the United States is seeking a Marketing Ops Manager to own the marketing tech stack and data architecture. You’ll design the CRM data model, build pipelines, and implement AI tooling to power marketing programs.

You’ll partner with PMMs, Events & Community, and Growth Product to enable scalable GTM motions with effective reporting and optimization across channels. SQL skills and governance are essential for success.