Senior Marketing Ops Architect & Data-Driven Lead

Cybersecurity Marketing Society; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Cybersecurity Marketing Society is seeking a Senior Marketing Operations Manager to architect the marketing tech stack and own data flows from first touch to close. You will design MQL scoring, manage system integrations, and partner with RevOps and Sales to optimize pipeline velocity.

The ideal candidate has 5–8 years in Marketing Operations for B2B SaaS, deep Marketo/HubSpot and Salesforce experience, and strong analytical and communication skills.

Qualifications

• 5–8 years in Marketing Operations, Revenue Operations, or related role in B2B SaaS.
• Expert-level experience with Marketo or HubSpot and Salesforce CRM.
• Hands-on experience building or rebuilding an MQL scoring model.
• Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies.
• Experience managing complex MAP-to-CRM integrations and third-party tool connections.
• Comfortable with SQL or working with data/BI teams to pull and validate data.
• Highly organized and process-driven — document everything.
• Strong communicator who can translate technical concepts for non-technical stakeholders.
• Bachelor’s degree in Marketing, Business, Information Systems, or equivalent experience.

Responsibilities

• Own the marketing tech stack (MAP, CRM, data plumbing) and ensure clean data flows from first touch to close.
• Evaluate, onboard, and integrate new tools as the business scales.
• Maintain data integrity across systems with deduplication and normalization.
• Document all processes, workflows, and configurations; collaborate with IT and Security on compliance.
• Design, implement, and iterate MQL scoring models and lead lifecycle orchestration.
• Build and maintain lead routing rules with Sales Ops and monitor funnel metrics.
• Own MAP-to-CRM integrations (Marketo/HubSpot) and third-party tool connections.
• Develop dashboards for pipeline contribution, campaign performance, and funnel metrics.
• Partner with Demand Gen to orchestrate campaigns across channels; manage deliverability and hygiene.

Skills

Marketo

HubSpot

Salesforce CRM

MQL scoring

Lead lifecycle

SQL

Data dashboards

Documentation

Education

Bachelor's degree in Marketing, Business, IS, or equivalent

Tools

Snowflake

BigQuery

Looker

Tableau

6sense

Bombora

Job description

Cybersecurity Marketing Society is seeking a Senior Marketing Operations Manager to architect the marketing tech stack and own data flows from first touch to close. You will design MQL scoring, manage system integrations, and partner with RevOps and Sales to optimize pipeline velocity.

The ideal candidate has 5–8 years in Marketing Operations for B2B SaaS, deep Marketo/HubSpot and Salesforce experience, and strong analytical and communication skills.