Marketing Ops Architect for AI-Driven Growth

Instrumentl; Oregon; Hybrid; USD 130,000 - 155,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Generous PTO

401(k)

Laptop and home-office stipend

Bi-annual company retreats

Job summary

Instrumentl is hiring a Marketing Ops Manager to own the technical infrastructure powering our marketing engine. You’ll architect our data model in HubSpot, build data pipelines from multiple sources, and implement AI tooling across campaigns.

You’ll work with PMMs, Events, and Growth Product teams to ensure launches are data-driven and scalable, while driving insight through dashboards and attribution methodologies.

Qualifications

• 3–5+ years in Marketing Operations or GTM Systems at a B2B SaaS company.
• Hands-on experience with marketing automation and HubSpot CRM administration.
• Experience designing or significantly improving a marketing data model.
• Analytical mindset with ability to measure campaign performance.
• Comfortable partnering with product and engineering teams.

Responsibilities

• Data Architecture & CRM Ownership: maintain the marketing data model in HubSpot and ensure scalable structure.
• AI Tooling & Automation: evaluate AI tools and build automated workflows.
• Reporting & Analytics: build dashboards for funnel health, channel ROI, and activation metrics.
• Integration & Tech Stack: own integrations across martech stack and evaluate build-vs-buy.

Skills

Marketing Operations

CRM administration

HubSpot

Data architecture

Analytics

Tools

BI tools

Data warehouses

Job description

Instrumentl is hiring a Marketing Ops Manager to own the technical infrastructure powering our marketing engine. You’ll architect our data model in HubSpot, build data pipelines from multiple sources, and implement AI tooling across campaigns.

You’ll work with PMMs, Events, and Growth Product teams to ensure launches are data-driven and scalable, while driving insight through dashboards and attribution methodologies.