Marketing Tech Architect — AI-Driven Ops

Aircall

Bellevue (WA)

On-site

USD 150,000 - 180,000

Full time

12 days ago

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Competitive salary package & benefits

Job summary

Aircall is seeking a Senior Marketing Operations Manager to serve as the technical backbone of its Marketing and GTM organizations. You’ll own architecture, integrity, and evolution of our marketing technology stack, from lead scoring to attribution and workflow automation.

You will partner with Marketing, GTM Systems, Data Science, and Sales to identify, build, and ship automation opportunities across the funnel.

Qualifications

Experience designing and deploying attribution models (multi-touch or similar) in B2B or SaaS.
Strong collaboration with Marketing, GTM Systems, Data Science, and Sales stakeholders.
Experience owning lead routing/assignment logic and sales/marketing handoffs.
Proven ability to act as a technical owner and decision-maker, not just an implementer.

Responsibilities

Own the technical architecture and roadmap for the Marketing tech stack (HubSpot, Salesforce, etc.).
Design and deploy robust attribution models and ensure methodology is well-documented and defensible.
Lead lead scoring model development and end-to-end tracking of leads.
Architect and maintain data structures for leads, contacts, accounts, and opportunities across systems.
Redesign routing and assignment rules to reduce speed-to-lead and routing errors.
Collaborate with Growth and AI Automations to identify automation opportunities across enrichment and workflows.