Marketing Ops Lead: Data‑Driven GTM & AI

Medium; Oregon (WI); Hybrid; USD 130,000 - 155,000; Full time

Benefits offered by this job

Health insurance (100% for employees)

Generous PTO including parental leave

401(k)

Company laptop

Home-office stipend

Bi-annual company retreats

Job summary

Instrumentl is hiring a Marketing Ops Manager to own the technical infrastructure powering our marketing engine. You will architect the marketing data model in HubSpot, build data pipelines from external sources, implement AI tools, and partner with Product Marketing, Events, and Growth teams to drive scalable, data-driven GTM programs.

You’ll work with two RevOps Managers to craft a data-driven marketing stack, automate workflows, and optimize lead scoring and attribution, while reporting on

Qualifications

• 3–5+ years in Marketing Operations, Revenue Operations, or GTM Systems in a B2B SaaS company.
• Hands-on experience with marketing automation and CRM administration (HubSpot preferred).
• Data architecture experience: designed or significantly improved a marketing data model and connected multiple systems.
• Analytical mindset with data-driven decision making and measurement of campaigns/experiments.
• Comfortable partnering with product and engineering teams.

Responsibilities

• Own and maintain the marketing data model in HubSpot with clean relationships and scalable structure.
• Build data pipelines from external sources into marketing systems; establish data governance and data quality.
• Instrument signup/onboarding events and ensure product data flows into HubSpot; refine lead scoring/segmentation.
• Evaluate, implement, and optimize AI tools; build automated workflows to reduce manual work.
• Build dashboards for funnel health, channel performance, ROI; maintain lead tracking across channels.
• Own integrations across martech stack; evaluate new tools and build build-vs-buy recommendations.

Skills

Marketing automation

CRM administration

Data architecture

Analytical mindset

Cross-functional collaboration

Tools

HubSpot

SQL

BI tools

Job description

Instrumentl is hiring a Marketing Ops Manager to own the technical infrastructure powering our marketing engine. You will architect the marketing data model in HubSpot, build data pipelines from external sources, implement AI tools, and partner with Product Marketing, Events, and Growth teams to drive scalable, data-driven GTM programs.

You’ll work with two RevOps Managers to craft a data-driven marketing stack, automate workflows, and optimize lead scoring and attribution, while reporting on