Marketing Ops Architect: Campaigns & Automation

Broadcom; Broomfield (CO); On-site; USD 104,000 - 167,000; Full time

Benefits offered by this job

Discretionary annual bonus

Equity grants

401(k) matching

ESPP

Employee Assistance Program (EAP)

Paid holidays

Paid vacation

Job summary

Broadcom seeks a Marketing Operations Manager in Colorado to lead the IMS portion of Marketing Automation Platforms, manage cross-channel campaigns, and coordinate external communications. You will ensure QA, stakeholder approvals, and timely deployment across events, webinars, newsletters, and gated content.

The role requires a strong track record in campaign operations, vendor management, and data-driven reporting.

Qualifications

• Bachelor's degree and 8+ years of related experience or Master's degree and 6+ years of related experience.

Responsibilities

• Own the IMS portion of Marketing Automation Platforms and integrations with the tech stack.
• Produce campaign elements and manage external communications including: event registration pages, invites, reminders and thank you emails.
• Manage webinar invites, reminders and thank you emails.
• Create gated content and customer newsletters.
• Handle internal communications (sales newsletters, win wires, product updates).
• QA all campaign elements, obtain stakeholder approvals, and publish/deploy campaign assets.
• Manage agency relationships with marketing platform vendors and project-manage work with agencies.
• Scrub and import contact lists from external sources (content syndication, events).
• Present monthly reports including webinar results and email metrics.
• Manage lead routing.

Skills

Marketing automation

Campaign management

Vendor management

Reporting

Lead routing

Event management

QA and approvals

Cross-functional collaboration

Education

Bachelor's degree

Master's degree

Job description

Broadcom seeks a Marketing Operations Manager in Colorado to lead the IMS portion of Marketing Automation Platforms, manage cross-channel campaigns, and coordinate external communications. You will ensure QA, stakeholder approvals, and timely deployment across events, webinars, newsletters, and gated content.

The role requires a strong track record in campaign operations, vendor management, and data-driven reporting.