Marketing Automation & Campaigns Manager

Front Door Defense; Broomfield (CO); On-site; USD 104,000 - 167,000; Full time

Benefits offered by this job

Discretionary annual bonus

Equity grants

Annual equity awards

401(k) matching

Job summary

Broadcom seeks a Marketing Operations Manager to own the marketing automation stack and drive multi-channel campaigns end-to-end from its Broomfield, Colorado location.

Responsibilities include managing marketing automation platform integrations, creating campaign assets, QA, and vendor management, plus data imports, monthly reporting, and lead routing. A rewarding package includes a discretionary annual bonus and equity opportunities.

Qualifications

• The Marketing Operations Manager helps the IMS marketing team deliver across channels to engage customers and partners, and measures results to inform future initiatives.

Responsibilities

• Own the IMS portion of Marketing Automation Platforms and integrations with other parts of the tech stack.
• Produce campaign elements and manage external communications: event pages, invites, reminders, emails; webinars; gated content; newsletters; internal communications.
• QA all campaign elements, peer review, obtain stakeholder approval, publish/deploy.
• Manage agency relationships with marketing platform vendors and project manage work with agency partners.
• Scrub and import contact lists from external sources (content syndication and events).
• Present monthly reports including webinar results, email metrics, asset views/downloads.
• Manage lead routing.

Skills

Marketing automation

Campaign management

Lead routing

Vendor management

Reporting

Data import

Education

Bachelor's degree

Master's degree

Tools

Marketing automation platforms

Job description

Broadcom seeks a Marketing Operations Manager to own the marketing automation stack and drive multi-channel campaigns end-to-end from its Broomfield, Colorado location.

Responsibilities include managing marketing automation platform integrations, creating campaign assets, QA, and vendor management, plus data imports, monthly reporting, and lead routing. A rewarding package includes a discretionary annual bonus and equity opportunities.