Marketing Ops Manager - Campaign Automation & Analytics

Sign In Solutions; Denver (CO); On-site; USD 115,000 - 125,000; Full time

Job summary

Sign In Solutions is seeking a Marketing Operations Manager to run campaign execution, maintain the marketing tech stack, and ensure data accuracy across platforms. You will report to the VP of Sales Operations and own the systems that drive campaigns, leads routing, and reporting.

You’ll oversee an external agency for day-to-day execution while keeping the platforms running, diagnosing issues before they surface, and delivering reliable automation at scale.

Qualifications

• B2B SaaS experience required.
• 3–5 years hands-on in marketing operations as an administrator.
• Hands-on experience administering marketing automation (HubSpot strongly preferred) and CRM/sync (Salesforce).
• Exposure to an intent/ABM platform such as 6sense.
• Experience supporting system integrations, migrations, or consolidations under senior guidance.
• Experience building automated workflows, branching logic, and trigger-based communications within established frameworks.
• Working knowledge of B2B SaaS funnel mechanics, including ABM structures and multi-channel inbound/outbound motions.
• Practical understanding of GDPR and marketing data privacy, including consent and suppression management.
• Detail-oriented and process-driven with ability to manage multiple requests.

Responsibilities

• Administer and maintain the marketing tech stack day to day, spanning marketing automation (HubSpot), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and intent/ABM platforms.
• Build and maintain automated nurture and email drip campaigns; monitor lead scoring and routing rules, troubleshoot flow issues, resolve sync errors, and ensure qualified prospects pass to sales cleanly.
• Build and maintain real-time dashboards and reporting across campaigns, channels, and email performance.
• Build, test, and deploy multi-touch automated campaigns in HubSpot across email, nurtures, webinars, events, and web, including landing pages, email sequences, form-fill actions, workflows, UTM tagging, and QA.
• Build forms and manage list segmentation per data capture standards; flag opportunities to improve conversion or data quality.
• Support integrations across the marketing and revenue tech stack, and troubleshoot integration issues as they arise.
• Maintain documentation for intake, prioritization, and QA of marketing requests.
• Monitor and audit system, workflow, and integration health; flag hygiene issues for cleanup.
• Maintain data governance and database hygiene per standards; elevate policy-level issues to leadership.
• Execute marketing compliance processes (GDPR/CCPA) established by legal/compliance leadership.
• Partner with sales to troubleshoot lead and campaign questions and keep the two teams aligned.

Skills

B2B SaaS

Marketing operations

HubSpot administration

Salesforce integration

GA4/GTM

ABM/6sense exposure

Tools

HubSpot

Salesforce

GA4

GTM

6sense

Job description

Sign In Solutions is seeking a Marketing Operations Manager to run campaign execution, maintain the marketing tech stack, and ensure data accuracy across platforms. You will report to the VP of Sales Operations and own the systems that drive campaigns, leads routing, and reporting.

You’ll oversee an external agency for day-to-day execution while keeping the platforms running, diagnosing issues before they surface, and delivering reliable automation at scale.