Remote Campaign Operations Lead (ABM & Lifecycle)

RXinsider LTD.; Boston (MA); On-site; USD 100,000 - 110,000; Full time

Job summary

Omnicell is seeking a Marketing Campaign Operations Strategist to drive demand generation and ABM initiatives. This remote role collaborates with Marketing, Digital, and Sales to deploy scalable campaigns and measure impact across the portfolio.

You will own campaign execution in MCAE, ensure data integrity, and optimize processes for faster speed-to-market while maintaining high quality standards. Travel up to 25% may be required.

Qualifications

• 3+ years in marketing operations or demand generation
• Hands-on Salesforce Marketing Cloud (Pardot) experience
• Strong understanding of ABM in B2B
• Experience with lifecycle email programs at scale

Responsibilities

• Build and launch campaigns in MCAE including emails, landing pages, forms
• Translate GTM strategies into automated Revenue Lifecycle Management
• Collaborate with Demand Gen and GTM Planning to produce programs
• Manage campaign timelines and multi‑initiative execution
• Support paid media activation with Google Ads and LinkedIn ads
• Coordinate EOL communications and audience segmentation
• Maintain campaign logs, reporting, and handoffs

Skills

Salesforce CRM

MCAE/Pardot

ABM experience

Campaign ops

HTML/CSS

Education

Bachelor's degree in Marketing

Tools

Google Ads

LinkedIn Campaign Manager

Oktopost

Job description

Omnicell is seeking a Marketing Campaign Operations Strategist to drive demand generation and ABM initiatives. This remote role collaborates with Marketing, Digital, and Sales to deploy scalable campaigns and measure impact across the portfolio.

You will own campaign execution in MCAE, ensure data integrity, and optimize processes for faster speed-to-market while maintaining high quality standards. Travel up to 25% may be required.