Marketing Operations Lead — Scalable Growth & Automation

LeanScale, Inc.; San Francisco (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Visa sponsorship

Relocation to San Francisco

Health, dental, and vision insurance (

Regular team events and offsites

Job summary

fal is building a scalable marketing operations engine to drive lead management, lifecycle automation, and measurement across our growth programs. This role owns lead scoring, enrichment, segmentation, and routing, partnering with Sales and RevOps to surface high-intent prospects.

You will implement automated nurtures, behavior-triggered campaigns, and robust reporting on pipeline contribution, while building scalable workflows that connect CRM, product data, and marketing tools for a

Qualifications

• 3–6+ years in marketing, revenue, or growth operations (B2B SaaS).
• Experience building lead scoring, lifecycle nurturing, segmentation, and automated workflows.
• Familiarity with enrichment/intent tools: Clay, Apollo, Clearbit, 6sense.
• Strong analytical skills with attribution, funnel reporting, and pipeline measurement.
• Builder mindset: create systems from scratch, solve ambiguous problems, move quickly.
• Experience with PLG, developer tools, or AI infrastructure.
• Familiarity with SQL, APIs, webhooks, and workflow automation tools.
• Experience building PQL models from behavior and usage data.

Responsibilities

• Build lead scoring models using product usage, firmographics, engagement, and buying signals.
• Own lead enrichment, segmentation, qualification, and routing with Sales and RevOps.
• Identify high-intent prospects and surface actionable signals to Sales.
• Build automated email nurtures across signup, activation, conversion, retention, and expansion.
• Create behavior-triggered campaigns based on product activity and customer segments.
• Continuously optimize workflows to improve engagement and conversion.
• Support campaign operations across events, launches, webinars, ABM and lifecycle.
• Own campaign setup, tracking, and reporting in Salesforce and marketing platforms.
• Manage event marketing operations: lists, enrichment, lead uploads, follow-up.
• Establish reliable attribution and reporting to measure marketing impact on pipeline/revenue.
• Build scalable workflows connecting CRM, product data, enrichment tools, and marketing platforms.
• Automate manual processes and improve data quality across the funnel.
• Develop dashboards to track performance, funnel conversion, and revenue impact.
• Identify operational bottlenecks and implement scalable systems.

Skills

Lead scoring

Lifecycle automation

Campaign operations

Marketing analytics

SQL & APIs

PLG / developer tools

Builder mindset

Tools

Clay

Apollo

Clearbit

6sense

Job description

fal is building a scalable marketing operations engine to drive lead management, lifecycle automation, and measurement across our growth programs. This role owns lead scoring, enrichment, segmentation, and routing, partnering with Sales and RevOps to surface high-intent prospects.

You will implement automated nurtures, behavior-triggered campaigns, and robust reporting on pipeline contribution, while building scalable workflows that connect CRM, product data, and marketing tools for a