Marketing Operations Lead: Lifecycle & Attribution

fal; San Francisco (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Visa sponsorship

Relocation to San Francisco

Health, dental, and vision insurance (

Regular team events

Job summary

fal is building the marketing infrastructure to power growth for AI tools and developer platforms. We seek a Marketing Operations lead to own lead scoring, lifecycle automation, and campaign operations.

You will implement scalable systems, measure impact on pipeline and revenue, and drive improvements as fal grows. Your work will span data integration, attribution, and dashboard development, partnering with Sales and RevOps to create a high-velocity marketing engine.

Qualifications

• 3–6+ years of experience in marketing operations, revenue operations, or growth operations in B2B SaaS or developer tools.
• Strong analytical skills with attribution, funnel reporting, and pipeline measurement.
• Experience building lead scoring, lifecycle nurture programs, segmentation, and automated workflows.

Responsibilities

• Lead Management & Scoring: build lead scoring models, enrich and route leads, surface high-intent signals.
• Lifecycle Marketing & Automation: automate email nurtures, trigger-based campaigns, and optimize workflows.
• Campaign Operations & Attribution: set up campaigns in Salesforce/MA platforms, manage events, establish reliable reporting.
• Marketing Systems & Infrastructure: connect CRM with product data, automate processes, develop dashboards to measure performance.

Skills

Marketing operations experience

Analytical skills

PLG / developer tools knowledge

Tools

Clay

Apollo

Clearbit

6sense

Job description

fal is building the marketing infrastructure to power growth for AI tools and developer platforms. We seek a Marketing Operations lead to own lead scoring, lifecycle automation, and campaign operations.

You will implement scalable systems, measure impact on pipeline and revenue, and drive improvements as fal grows. Your work will span data integration, attribution, and dashboard development, partnering with Sales and RevOps to create a high-velocity marketing engine.