Marketing Operations Architect — Growth & Attribution

Fal.ai Inc.; San Francisco (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Visa sponsorship

Relocation assistance

Health, dental, and vision insurance (

Regular team events and offsites

Job summary

fal.ai Inc. in San Francisco is seeking a Marketing Operations hire to build and scale the systems powering our marketing and revenue growth. You will own lead management, scoring, lifecycle automation, campaign operations, and marketing attribution, delivering measurable improvements in pipeline velocity and win rates.

This hands-on role emphasizes building scalable processes that grow with the business. In your first six months you’ll implement lead scoring and routing, lifecycle nurtures, and

Qualifications

• 3–6+ years of experience in marketing operations, revenue operations, or growth operations, ideally in B2B SaaS or developer tools.
• Experience building lead scoring, lifecycle nurture programs, segmentation, and automated workflows.
• Familiarity with enrichment and intent tools such as Clay, Apollo, Clearbit, or 6sense.
• Strong analytical skills and experience with attribution, funnel reporting, and pipeline measurement.
• A builder's mindset: comfortable creating systems from scratch, solving ambiguous problems, and moving quickly.
• Experience in product-led growth (PLG), developer tools, or AI infrastructure.
• Familiarity with SQL, APIs, webhooks, and workflow automation tools.
• Experience building product-qualified lead (PQL) models using behavioral and usage data.

Responsibilities

• Lead Management & Scoring: Build lead scoring models using product usage, firmographics, engagement, and buying intent signals.
• Lifecycle Marketing & Automation: Build automated email nurtures across signup, activation, conversion, retention, and expansion.
• Campaign Operations & Attribution: Own campaign setup, tracking, and reporting in Salesforce and marketing automation platforms.
• Marketing Systems & Infrastructure: Build scalable workflows connecting CRM, product data, enrichment tools, and marketing platforms.

Skills

Lead scoring

Lifecycle marketing

Segmentation

Automation workflows

Attribution

PLG knowledge

Builder mindset

Tools

Clay

Apollo

Clearbit

6sense

SQL

APIs

Webhooks

Workflow automation tools

Job description

fal.ai Inc. in San Francisco is seeking a Marketing Operations hire to build and scale the systems powering our marketing and revenue growth. You will own lead management, scoring, lifecycle automation, campaign operations, and marketing attribution, delivering measurable improvements in pipeline velocity and win rates.

This hands-on role emphasizes building scalable processes that grow with the business. In your first six months you’ll implement lead scoring and routing, lifecycle nurtures, and