Marketing Operations

LeanScale, Inc.; San Francisco (CA); Presencial; USD 140.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Visa sponsorship

Relocation to San Francisco

Health, dental, and vision insurance (

Regular team events and offsites

Descripción de la vacante

fal is building a scalable marketing operations engine to drive lead management, lifecycle automation, and measurement across our growth programs. This role owns lead scoring, enrichment, segmentation, and routing, partnering with Sales and RevOps to surface high-intent prospects.

You will implement automated nurtures, behavior-triggered campaigns, and robust reporting on pipeline contribution, while building scalable workflows that connect CRM, product data, and marketing tools for a

Formación

• 3–6+ years in marketing, revenue, or growth operations (B2B SaaS).
• Experience building lead scoring, lifecycle nurturing, segmentation, and automated workflows.
• Familiarity with enrichment/intent tools: Clay, Apollo, Clearbit, 6sense.
• Strong analytical skills with attribution, funnel reporting, and pipeline measurement.
• Builder mindset: create systems from scratch, solve ambiguous problems, move quickly.
• Experience with PLG, developer tools, or AI infrastructure.
• Familiarity with SQL, APIs, webhooks, and workflow automation tools.
• Experience building PQL models from behavior and usage data.

Responsabilidades

• Build lead scoring models using product usage, firmographics, engagement, and buying signals.
• Own lead enrichment, segmentation, qualification, and routing with Sales and RevOps.
• Identify high-intent prospects and surface actionable signals to Sales.
• Build automated email nurtures across signup, activation, conversion, retention, and expansion.
• Create behavior-triggered campaigns based on product activity and customer segments.
• Continuously optimize workflows to improve engagement and conversion.
• Support campaign operations across events, launches, webinars, ABM and lifecycle.
• Own campaign setup, tracking, and reporting in Salesforce and marketing platforms.
• Manage event marketing operations: lists, enrichment, lead uploads, follow-up.
• Establish reliable attribution and reporting to measure marketing impact on pipeline/revenue.
• Build scalable workflows connecting CRM, product data, enrichment tools, and marketing platforms.
• Automate manual processes and improve data quality across the funnel.
• Develop dashboards to track performance, funnel conversion, and revenue impact.
• Identify operational bottlenecks and implement scalable systems.

Conocimientos

Lead scoring

Lifecycle automation

Campaign operations

Marketing analytics

SQL & APIs

PLG / developer tools

Builder mindset

Herramientas

Clay

Apollo

Clearbit

6sense

Descripción del empleo

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

ABOUT THIS ROLE:

We're looking for a Marketing Operations hire to build and scale the systems that power our marketing and revenue growth.

You'll own lead management, scoring, lifecycle automation, campaign operations, and marketing attribution. This is a hands-on role for someone who can execute campaigns today while building scalable systems that make our marketing engine smarter and more efficient towards the future.

In your first six months, you'll have built a reliable lead scoring and routing system, launched automated lifecycle nurtures, streamlined campaign operations, and established actionable reporting on marketing's contribution to pipeline and revenue.

Ultimately, you'll help us build a marketing engine that becomes more effective and scalable as fal grows.

WHAT YOU’LL DO

Lead Management & Scoring

• Build lead scoring models using product usage, firmographics, engagement, and buying intent signals.
• Own lead enrichment, segmentation, qualification, and routing in partnership with Sales and RevOps.
• Identify high-intent prospects and accounts, surfacing actionable signals to Sales.

Lifecycle Marketing & Automation

• Build automated email nurtures across signup, activation, conversion, retention, and expansion.
• Create behavior-triggered campaigns based on product activity and customer segments.
• Continuously optimize workflows to improve engagement and conversion.
• Support campaign operations across events, model launches, webinars, ABM and lifecycle.

Campaign Operations & Attribution

• Own campaign setup, tracking, and reporting in Salesforce and marketing automation platforms.
• Manage event marketing operations, including list building, enrichment, lead uploads, and post-event follow-up.
• Establish reliable attribution and reporting to measure marketing's impact on pipeline and revenue.

Marketing Systems & Infrastructure

• Build scalable workflows connecting CRM, product data, enrichment tools, and marketing platforms.
• Automate manual processes and improve data quality across the marketing funnel.
• Develop dashboards and reporting to track campaign performance, funnel conversion, and revenue impact.
• Proactively identify operational bottlenecks and implement systems that scale with the business.

QUALIFICATIONS/NICE-TO-HAVES

• 3-6+ years of experience in marketing operations, revenue operations, or growth operations, ideally in B2B SaaS or developer tools.
• Experience building lead scoring, lifecycle nurture programs, segmentation, and automated workflows.
• Familiarity with enrichment and intent tools such as Clay, Apollo, Clearbit, or 6sense.
• Strong analytical skills and experience with attribution, funnel reporting, and pipeline measurement.
• A builder's mindset: comfortable creating systems from scratch, solving ambiguous problems, and moving quickly.
• Experience in product-led growth (PLG), developer tools, or AI infrastructure.
• Familiarity with SQL, APIs, webhooks, and workflow automation tools.
• Experience building product-qualified lead (PQL) models using behavioral and usage data.

WHAT WE OFFER AT FAL

• Interesting and challenging work
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsites

COMPENSATION

$140,000 - $180,000 + equity + comprehensive benefits package

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.