Marketing Operations Lead - AI-Driven Growth & Automation

Personio; Louisville (KY); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) Plan with employer match

Medical, dental and vision plans

Flexible spending accounts

Job summary

Linnworks is seeking a Marketing Operations Manager to serve as the primary RevOps partner to the Marketing team. You will own the operational framework behind the marketing funnel, including campaign infrastructure, lead lifecycle, scoring, routing, attribution, data quality, and marketing-to-sales handoffs.

You will collaborate with Marketing, Sales, Revenue Operations and our Salesforce team to build scalable, measurable processes and a MarTech stack that reduces manual work and improves data

Qualifications

• 3+ years of experience in Marketing Operations or related GTM roles.
• Experience owning or administering a marketing automation platform (Pardot / Salesforce Account Engagement).
• Strong understanding of the B2B lead-to-opportunity funnel and Marketing-to-Sales processes.
• Experience with lead lifecycle management, campaign operations, attribution and funnel reporting.
• Hands-on experience with data quality, enrichment, deduplication, field governance and consent management.
• Ability to collaborate with stakeholders across Marketing, Sales and Revenue Operations.

Responsibilities

• Act as the primary Revenue Operations partner to Marketing, translating priorities into scalable processes and reporting solutions.
• Own and improve the Marketing Operations framework across technology, automation, governance and measurement.
• Manage Pardot / Salesforce Account Engagement integration and ensure wider MarTech stack governance.
• Oversee lead lifecycle management, including capture, scoring, routing, nurture and handoffs to Sales.
• Own campaign operations: structure, taxonomy, UTMs, segmentation, automation and QA.
• Improve Marketing data quality through enrichment and database hygiene.
• Identify AI and automation opportunities across Marketing and GTM.

Skills

Marketing Operations

Revenue Operations

GTM Operations

Demand Operations

Cross-functional collaboration

Analytical thinking

Problem-solving

Tools

Pardot / Salesforce Account Engagement

Salesforce

Job description

Linnworks is seeking a Marketing Operations Manager to serve as the primary RevOps partner to the Marketing team. You will own the operational framework behind the marketing funnel, including campaign infrastructure, lead lifecycle, scoring, routing, attribution, data quality, and marketing-to-sales handoffs.

You will collaborate with Marketing, Sales, Revenue Operations and our Salesforce team to build scalable, measurable processes and a MarTech stack that reduces manual work and improves data