Marketing Operations Lead — Remote, Multi‑Location Campaigns

GO Car Wash; Austin (TX); Remote; USD 80,000 - 95,000; Full time

Benefits offered by this job

Weekly pay

Health insurance

Paid vacation and holidays

401k with match

Free unlimited car washes

Growth opportunity

Job summary

GO Car Wash is seeking a Marketing Operations Manager to drive coordination and execution across campaigns, field programs, and launches. You will partner across Marketing, Operations, and external vendors to keep programs on time and on brand.

This role offers remote work with up to 15% travel within the US, requiring 3–5 years in marketing ops or PM and a bias for ownership and problem solving. Bachelor’s degree preferred; strong communication and vendor management skills are essential.

Qualifications

• 3–5 years of marketing, marketing operations, project management, or related experience.
• Experience supporting multi-location retail, franchise, hospitality, automotive, or service-based businesses preferred.
• Proven ability to manage multiple projects simultaneously with exceptional attention to detail and follow-through.
• Ability to manage cross-functional stakeholders and drive accountability.
• Exceptional written and verbal communication skills.
• Thrives in a remote environment — self-directed, proactive, and accountable without needing daily oversight.
• Experience working with vendors, agencies, and external partners.
• Strong problem-solving and critical-thinking skills.
• Bachelor's degree preferred, but demonstrated experience and a track record of results matter more than credentials.
• Every employee must remain updated on company policies and affairs through appropriate sources, such as the internal employee website.

Responsibilities

• Develop and manage project plans, timelines, launch schedules, and implementation recommendations.
• Coordinate execution across Marketing, Operations, Customer Experience, vendors, and field teams.
• Track deliverables, dependencies, risks, and milestones across multiple concurrent initiatives.
• Ensure projects move from concept through implementation and adoption.
• Maintain visibility into project status and proactively communicate updates.
• Spot problems before they become fires and come to the table with solutions, not just flags.
• Serve as the primary marketing contact for field teams.
• Navigate signage requirements, print production, and compliance considerations across multiple states and markets.
• Ensure field teams receive marketing materials and communications prior to launch.
• Keep field teams informed on request status, delivery timelines, and next steps.
• Support grand openings, local marketing programs, community partnerships, and promotional events.
• Manage marketing systems, workflows, and operational processes.
• Maintain marketing calendars, launch schedules, and execution guides.
• Oversee print portals, ordering processes, field resource libraries, and operational marketing tools.
• Keep marketing materials, assets, and resources organized and easy for field teams to find and use.
• Build and continuously improve the processes that keep the marketing team running smoothly.
• Develop clear project briefs and requirements.
• Manage agency and vendor budgets, timelines, deliverables, and approvals.
• Hold deliverables to a high standard — reviewing for quality, accuracy, and launch readiness before anything goes out the door.
• Ensure external partners operate as an extension of the marketing team.
• Own the accuracy of local listings and digital presence across 156+ sites.
• Coordinate updates to local SEO platforms and business listings.
• Support execution of local digital initiatives and campaigns.
• Drive platform adoption across the organization and follow through until it sticks.
• Track campaign execution and project performance.
• Monitor marketing budgets, invoices, and vendor spending.
• Turn data into clear, actionable reporting that gives leadership visibility into what's working and what needs attention.
• Identify opportunities to improve efficiency, execution, and field support processes.

Skills

Marketing operations

Project management

Cross-functional collaboration

Communication skills

Remote work

Education

Bachelor's degree

Tools

Smartsheet

Asana

HubSpot

Twilio

Microsoft Office

Job description

GO Car Wash is seeking a Marketing Operations Manager to drive coordination and execution across campaigns, field programs, and launches. You will partner across Marketing, Operations, and external vendors to keep programs on time and on brand.

This role offers remote work with up to 15% travel within the US, requiring 3–5 years in marketing ops or PM and a bias for ownership and problem solving. Bachelor’s degree preferred; strong communication and vendor management skills are essential.