Lifecycle Marketing Ops Leader — Multi-Touch Analytics

Ironclad; New York (NY); Hybrid; USD 134,000 - 167,000; Full time

Benefits offered by this job

Health coverage

Parental leave

401k match

Wellbeing stipend

Commuter benefits

Hybrid work

Job summary

Ironclad, the leading AI contracting platform, is seeking a Lifecycle, Attribution & Analytics Owner to steer our full-funnel customer journey and multi-touch attribution in a high-growth enterprise B2B SaaS environment. You will own end-to-end lead lifecycle—from signal intake and enrichment to lead scoring and seamless handoff to Sales.

You must have hands-on Marketo and Bizible mastery, plus advanced analytics, to manage data schemas, attribution models, and CRM sync across Marketo,

Qualifications

• 5+ years in Marketing Operations or Revenue Operations within an enterprise B2B SaaS environment.

Responsibilities

• Marketo architecture and lead lifecycle management across campaigns.
• Bizible and multi-touch attribution model configuration and optimization.
• Lead scoring, enrichment, and real-time routing to ensure fast Salesforce handoffs.
• Define and govern marketing-sales SLA boundaries and funnel handoffs.

Skills

Marketo

Bizible

Lead Scoring

Salesforce

SQL

Tableau

Leadership

Tools

Leadspace

6sense

LeanData

Chili Piper

Job description

Ironclad, the leading AI contracting platform, is seeking a Lifecycle, Attribution & Analytics Owner to steer our full-funnel customer journey and multi-touch attribution in a high-growth enterprise B2B SaaS environment. You will own end-to-end lead lifecycle—from signal intake and enrichment to lead scoring and seamless handoff to Sales.

You must have hands-on Marketo and Bizible mastery, plus advanced analytics, to manage data schemas, attribution models, and CRM sync across Marketo,