Growth Marketing Lead — AI Developer Platform

fal; San Francisco (CA); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Visa sponsorship

Relocation to San Francisco

Health insurance

Dental insurance

Vision insurance

Team events

Job summary

fal is seeking a Product Marketer to own go-to-market for its developer platform, including Model APIs, fal Agent, and fal CLI. You will lead launches and grow awareness among developers and creators while shaping the product voice across channels.

You’ll turn new capabilities into compelling demos, guides, and use cases, collaborating with Product, Engineering, and Growth to drive adoption and community engagement. This role sits in a fast-moving, AI-enabled ecosystem.

Qualifications

• Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem.
• Exceptional product storytelling. You can turn a new API, model, or feature into something people immediately want to try.
• Strong instincts for social, content, demos, developer marketing, and community-led growth.

Responsibilities

• Own positioning, messaging, and GTM for fal’s developer platform, including Model APIs, fal Agent, and fal CLI
• Lead launches for new models, features, APIs, and developer tools
• Grow awareness and adoption across developer and creator communities through social, content, demos, partnerships, and community
• Turn new capabilities into compelling demos, tutorials, guides, workflows, and use cases
• Build a strong product voice across X, LinkedIn, YouTube, developer communities, and emerging channels
• Partner with Creative Engineering to identify trends and rapidly ship demos showing what’s possible with fal
• Develop customer and developer stories showcasing what people are building on fal
• Partner closely with Product and Engineering, bringing market and community insights into roadmap and product decisions
• Work with Growth on SEO/AEO, lifecycle, and product-led growth to turn discovery into active users
• Build relationships with developers, creators, startups, and ecosystem partners and make fal a product people want to talk about

Skills

AI models understanding

Developer marketing

Community growth

Product storytelling

Social content creation

Tools

APIs

Demos

Job description

fal is seeking a Product Marketer to own go-to-market for its developer platform, including Model APIs, fal Agent, and fal CLI. You will lead launches and grow awareness among developers and creators while shaping the product voice across channels.

You’ll turn new capabilities into compelling demos, guides, and use cases, collaborating with Product, Engineering, and Growth to drive adoption and community engagement. This role sits in a fast-moving, AI-enabled ecosystem.