Marketing Operations Lead: HubSpot & AI Automation (Remote)

Avolve Software Group; Austin (TX); Remote; USD 110,000 - 127,000; Full time

Benefits offered by this job

Group Medical, Dental, Vision and Life

401k

Unlimited Vacation

Paid Sick Leave & Holidays

Job summary

Avolve is seeking a Marketing Operations Manager to own and optimize the systems, processes, data, technologies, and operational framework that power our marketing engine. Reporting to the Director of Marketing, this role will be responsible for HubSpot administration, marketing automation, campaign operations, and data governance across the organization.

The ideal candidate is highly analytical, process-oriented, technically proficient, and capable of scaling marketing programs.

Qualifications

• Bachelor's degree in marketing, business, communications, information systems, or related field.
• 4-6 years of experience in marketing operations, marketing automation, revenue operations, or related discipline.
• Hands on experience administering HubSpot, including workflows, lifecycle management, lead scoring, reporting.
• Strong understanding of lead management, funnel architecture, data governance, data quality, compliance, and marketing performance measurement.
• Experience building dashboards, reporting frameworks, and actionable insights for marketing leadership and executive stakeholders.
• Experience managing marketing technology platforms, integrations, vendors, and project management systems such as Asana.
• Demonstrated ability to use AI tools responsibly to support research, analysis, workflow automation, content development, and productivity with governance.

Responsibilities

• Serve as the primary owner and administrator of HubSpot.
• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.
• Own and optimize lead routing, qualification, and handoff processes to ensure marketing-generated leads are delivered accurately, tracked consistently, and actionable by ADR, BDR, and Sales teams.
• Maintain marketing technology systems and ensure integrations are functioning properly.
• Develop governance standards, naming conventions, documentation, and operational best practices.
• Identify opportunities to automate manual processes and improve marketing efficiency, leveraging AI-enabled automation to reduce manual effort and improve campaign execution.
• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.
• Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.
• Support webinars, events, customer expansion, advocacy, product launch, and partner marketing initiatives through operational execution.
• Ensure campaigns are properly tagged, tracked, measured, documented, and deployed using established quality assurance standards and repeatable processes.
• Own database health, governance, and ongoing hygiene initiatives.
• Conduct audits to identify duplicates, incomplete records, data inconsistencies, and compliance risks while partnering cross-functionally to maintain data quality standards.
• Develop audience segmentation strategies that improve targeting, personalization, and campaign performance.
• Support privacy regulations, consent management, subscription preferences, and communication compliance requirements.
• Build and maintain HubSpot dashboards for campaign, funnel, pipeline, customer, partner, and engagement reporting.
• Deliver regular reporting and insights for marketing leadership and executive stakeholders.
• Analyze campaign, nurture, lifecycle, and funnel performance to identify optimization opportunities.
• Develop recommendations that improve efficiency, effectiveness, and marketing contribution to revenue.
• Serve as administrator and power user for Asana and other marketing productivity platforms.
• Manage marketing workflows, project templates, intake processes, campaign calendars, resource planning, and operational roadmaps.
• Improve project visibility, prioritization, cross-functional coordination, and execution consistency.
• Document standard operating procedures, governance standards, workflows, and best practices while driving continuous process improvement and scalability.
• Evaluate, implement, optimize, and govern marketing technology platforms, integrations, vendors, and data flows that support organizational goals.
• Manage vendor relationships, platform adoption, budgeting support, renewals, and technology planning activities.
• Evaluate AI-enabled MarTech tools and establish governance, integration, adoption, and appropriate-use standards.
• Train and support Sales, ADRs, and BDRs on HubSpot, lead management processes, routing workflows, reporting tools, and best practices, partnering with Revenue Operations and sales leadership to improve adoption, lead quality, follow-up, and conversion.
• HubSpot certification is preferred or must be completed within an established period following hire.

Skills

HubSpot Administration

Marketing Automation

Campaign Operations

Data Governance

Analytics & Reporting

Asana

AI-enabled Workflows

Education

Bachelor's degree in marketing, business, communications, information systems, or related field

Tools

HubSpot

Asana

AI Tools

Job description

Avolve is seeking a Marketing Operations Manager to own and optimize the systems, processes, data, technologies, and operational framework that power our marketing engine. Reporting to the Director of Marketing, this role will be responsible for HubSpot administration, marketing automation, campaign operations, and data governance across the organization.

The ideal candidate is highly analytical, process-oriented, technically proficient, and capable of scaling marketing programs.