Marketing Analytics | Sr Analyst, Marketing Operations

Salesforce.com, inc.; San Francisco (CA); Hybrid; MXN 420,000 - 620,000; Full time

Benefits offered by this job

Comprehensive benefits package

Well-being reimbursement

Parental leave

Job summary

Salesforce is seeking a Marketing Operations Senior Analyst to join the Campaign Operations team within Global Marketing Analytics. You will help define data integrity, translate business needs into technical specs, and ensure bug-free launches.

The role sits at the intersection of marketing strategy and technical execution in a fast-paced environment. You will build campaign reporting dimensions, collaborate with Product/Engineering, and own the UAT process to deliver reliable insights across

Qualifications

• 4+ years experience in an analytical role.
• BS/BA degree in marketing, economics, sales, business analytics, or related field.
• Mastery of PRD format and edge-case definition.
• Strong Excel/Google Sheets proficiency.
• Proficient in Tableau or similar visualization tools.
• Experience with marketing KPIs and analytics.
• Excellent written and oral communication.

Responsibilities

• Define data architecture and taxonomy for campaign reporting.
• Translate business needs into PRDs for engineering teams.
• Lead UAT and launch processes for marketing tech deployments.
• Audit campaign lifecycle and optimize release processes.
• Collaborate with Marketing Analytics and Campaign Managers to ensure reporting accuracy.
• Perform root-cause analyses on data issues and coordinate fixes.

Skills

Data architecture

Tableau / data viz

PRD writing

UAT & launches

Excel / Google Sheets

Data storytelling

Cross-functional collaboration

Marketing KPIs

Problem solving

Communication

Education

BS/BA in marketing or related field

Tools

Tableau

Excel

Job description

Sr Analyst, Marketing Operations - Campaign Team

The Global Marketing Analytics Team is an unbiased Center of Excellence for Marketing, setting coordinated and consistent global standards for how campaigns, dashboards, metrics, reporting dimensions, and data science analyses are created, maintained, and used at scale. We define the ground rules, processes, tools, and operating model ensuring cohesion across our highly distributed marketing organization. We also act as the bridge between the marketing business and technology partners to ensure tech solutions reflect marketing needs.

The Role

We're seeking a talented Marketing Operations Senior Analyst to join our Campaign Operations team under Global Marketing Analytics. This team sits at the intersection of marketing strategy and technical execution. The ideal candidate for this role is someone who loves clean data, obsesses over "source of truth" reporting, and speaks both Marketing and Product. You will be responsible for defining how we measure data integrity, translating business needs into technical requirements, and ensuring every launch is bug-free.

Primary Responsibilities:

Data Architecture & Taxonomy: Support defining and maintaining campaign reporting dimensions and standardized values to ensure data integrity across the entire marketing stack.

Product Liaison & PRD Writing: Act as the primary bridge between Marketing and Product/Engineering. You will translate high-level marketing goals into detailed Product Requirement Documents (PRDs) for technical teams to implement.

User Acceptance Testing (UAT) and Launch Process: Lead the UAT process for all marketing technology deployments. You will create test plans, identify edge cases, and sign off on releases to ensure they meet business requirements.

Process Optimization: Continuously audit the campaign lifecycle and our release process to identify bottlenecks and find optimization opportunities.

Cross-Functional Collaboration: Partner with Marketing Analytics to validate reporting accuracy and with Campaign Managers to ensure technical constraints are understood during the planning phase.

Advanced Troubleshooting: Act as support for campaign "breaks when data doesn't flow or a trigger fails, you will perform the root-cause analysis and coordinate the fix with the technical teams.

Internal technical documentation: Build on and document our campaign object in a way that increases analytics and operations’ long-term efficiency and output.

Enable and train marketing teams to become confident consumers of dashboards and other components of our data product.

Required Knowledge and Skills:

+4 years of experience in an analytical role

BS/BA degree in marketing, economics, sales, business analytics, business or equivalent related experience.

Technical Writing: Mastery of the PRD format. You can define "If-This-Then-That" logic and edge cases with extreme clarity.

Highly proficient in Excel / Google Sheets

Proficient in Tableau desktop or similar data visualization tool to parse large datasets.

Proficient data exploration and analysis skills.

Familiarity with marketing practices, marketing KPIs, marketing analytics.

Strong problem-solving skills.

Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization.

Experienced with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills.

Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment.

Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers.

Experience working with cross-functional teams and stakeholders.

Preferred Qualifications:

Salesforce experience and product knowledge a plus

Marketing analytics and/or marketing operations experience a plus

NOTE: By applying to the Sr Analyst, Marketing Operations posting recruiters and hiring managers across the organization hiring these roles will review your resume. Our goal is for you to apply once and have your resume reviewed by multiple hiring teams.

BENEFITS & PERKS

Comprehensive benefits package including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more!

Exposure to executive thought leaders and regular 1:1 coaching with leadership

Volunteer opportunities and participation in our 1:1:1 model for giving back to the community

Unleash Your Potential

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Equal Opportunity Statement.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal . Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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