Marketing Operations & Analytics Lead

Copyleaks; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Copyleaks is seeking a highly technical Marketing Operations & Analytics Lead to own the Salesforce ecosystem, specializing in SFMC. You will architect the SFMC stack, design scalable journeys, manage cross-cloud data integrations, and build executive dashboards for leadership and board reporting.

The ideal candidate bridges technical Salesforce execution with strategic marketing analytics, leveraging Journey Builder and AI workflows to drive operational excellence across Sales, Marketing, and

Qualifications

• Deep SFMC Technical Expertise: Hands-on automation in Automation Studio, designing custom Data Extensions, and configuring Journey Builder.
• Multi-Cloud Salesforce Operations: 3+ years of experience managing integrations between Marketing Cloud, Sales Cloud, and Service Cloud using Marketing Cloud Connect.
• Executive Data Visualization: Demonstrated experience building cross-departmental reports and executive dashboards for leadership teams.
• Web & Channel Analytics: Proficiency with GA4 and native CRM analytics to track journeys, attribution, and web metrics.
• Campaign Scale: Ability to manage segmentation and run dynamic multi-channel campaigns across large databases.

Responsibilities

• SFMC Architecture & Automation: Architect and optimize SFMC data structures, Automation Studio workflows, and Journey Builder journeys.
• Systems Integration & Data Flow: Integrate marketing tech into the central CRM; enable multi-cloud data flow via Marketing Cloud Connect.
• Executive Analytics & Reporting: Design dashboards across Salesforce and marketing platforms; report to executives and board members.
• Large-Scale Campaign Operations: Oversee database health, segmentation, rendering, and deliverability for hundreds of thousands of contacts.
• Process Optimization & AI Workflows: Improve workflows and implement AI tools to streamline lead routing and campaign delivery.
• Cross-Functional Collaboration: Align with Sales, Product, and Customer Success for lead-to-revenue alignment.

Skills

SFMC

Data Visualization

GA4

SQL (SFMC Data Views)

AI Workflows

Tools

Marketing Cloud

Marketing Cloud Connect

Journey Builder

Automation Studio

Job description

We are seeking a highly technical, data-driven Marketing Operations & Analytics Lead to serve as the core owner of our Salesforce ecosystem, with deep technical expertise in Salesforce Marketing Cloud (SFMC). In this pivotal role, you will architect our SFMC stack, design scalable multi-channel customer journeys, manage complex cross-cloud data integrations, and build executive-level dashboards for leadership and board reporting.

The ideal candidate bridges technical Salesforce execution with strategic marketing analytics, leveraging tools like Journey Builder, and AI workflows to drive operational excellence across Sales, Marketing, and Operations.

Key Responsibilities

SFMC Architecture & Automation: Serve as the hands-on subject matter expert for Salesforce Marketing Cloud. Architect and optimize database structures (Data Extensions, Contact Builder), build complex automated workflows in Automation Studio, and design personalized journeys in Journey Builder.

Systems Integration & Data Flow: Connect marketing technologies into our central CRM environment. Manage multi-cloud integration via Marketing Cloud Connect, setting up seamless bi-directional data flow across Salesforce Sales Cloud, Service Cloud, web platforms, and third-party APIs.

Executive Analytics & Reporting: Design, build, and maintain unified reporting dashboards across Salesforce, Google Analytics, and marketing platforms. Partner directly with executive leadership (CEO, COO, VPs) to deliver cross-departmental insights and collaborate quarterly with the COO to prepare board-level performance decks.

Large-Scale Campaign Operations: Oversee database health, subscriber segmentation, dynamic content rendering, and deliverability performance across database lists reaching hundreds of thousands of contacts.

Process Optimization & AI Workflows: Evaluate end-to-end operational workflows, eliminate process bottlenecks, and actively implement emerging AI tools and automated agents to streamline lead routing, campaign delivery, and data collection.

Cross-Functional Collaboration: Partner with Sales, Product, and Customer Success teams to align lead-to-revenue operations, streamline lifecycle stages, and ensure data integrity across all go-to-market channels.

Required Qualifications

Deep SFMC Technical Expertise: Proven hands-on track record building automation in Automation Studio, designing custom Data Extensions, and configuring Journey Builder.

Multi-Cloud Salesforce Operations: 3+ years of experience managing integrations between Marketing Cloud, Sales Cloud, and Service Cloud using Marketing Cloud Connect.

Executive Data Visualization: Demonstrated experience building cross-departmental reports and executive dashboards in Salesforce (or CRM/BI platforms) for leadership teams and board members.

Web & Channel Analytics: Advanced proficiency with Google Analytics (GA4) and native CRM analytics to track user journeys, lead attribution, and web conversion metrics.

Campaign Scale: Proven ability to manage, segment, and run dynamic multi-channel campaigns targeting large-scale databases (hundreds of thousands of records).

Preferred Qualifications

Salesforce Marketing Cloud Developer or Salesforce Certified Administrator credential.

Experience with Marketing Cloud Intelligence or CRM Analytics.

Familiarity with SQL queries within SFMC Data Views for custom reporting and segmentation.

Hands-on experience implementing AI-driven automation or AI agents within marketing workflows.