Marketing Operations Lead: AI SaaS Growth Systems

The Consensus; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation including equ

100% coverage of medical, dental, and

Flexible PTO policy including Winter B

Paid parental leave

Fertility and family-building stipend

Company-facilitated 401(k)

Exposure to a variety of ML startups

Job summary

Baseten is seeking a Marketing Operations Manager to own and harden the systems layer of our Marketing engine. You will treat the tech stack like production infrastructure, ensuring reliability as spend and campaigns grow.

This role sits at the core of marketing, implementing technology to achieve ambitious outcomes, not an IT or service function. You’ll build for the future, rethink our stack, and collaborate with RevOps, Data, and Sales to close workflow gaps, preventing data leaks while

Qualifications

• 6+ years in marketing operations at a B2B SaaS or developer-tooling company.
• Hands-on expertise in MAPs and Salesforce; field mapping, sync governance, workflows, campaign objects; certifications a plus.
• Has built lead scoring, routing, lifecycle stages, and attribution infrastructure.
• Experienced with data quality, dedupes, backfills, spam attacks, tracking outages; knows prevention.
• Familiar with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python).
• Thinks in systems and failure modes: what happens at 2am on a launch weekend?
• Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies.
• Moves fast without breaking data; documents everything.

Responsibilities

• Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
• Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit dashboards.
• Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions.
• Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks instead of ad-hoc Slack threads.
• Systematize the request intake for marketing ops work — triage, prioritize, automate the repeat offenders instead of hand-servicing them forever.
• Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact-vs-opportunity data).
• Build or implement custom solutions as the needs arises be they net new capabilities or AI-powered workflows.
• Implement your vision for the marketing stack of the future, with a clear POV and roadmap on how to achieve it.

Skills

Stakeholder management

Problem solving

QA mindset

Strategic thinking

Tools

Salesforce

Google Tag Manager

webhooks

APIs

Python

n8n

Zapier

AI-agent tooling

Job description

Baseten is seeking a Marketing Operations Manager to own and harden the systems layer of our Marketing engine. You will treat the tech stack like production infrastructure, ensuring reliability as spend and campaigns grow.

This role sits at the core of marketing, implementing technology to achieve ambitious outcomes, not an IT or service function. You’ll build for the future, rethink our stack, and collaborate with RevOps, Data, and Sales to close workflow gaps, preventing data leaks while