Marketing Tech & Operations Architect

Baseten; United States; On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Remote-first environment

Home office stipend ($1,000)

Team summits three times a year

Unlimited PTO

Full healthcare coverage

Paid parental leave (16 weeks)

401(k)

Learning and development budget

Job summary

Baseten is seeking a Marketing Operations Manager to own and harden the systems layer of Baseten’s Marketing engine, ensuring reliability as spend and campaigns scale.

This role sits at the intersection of technology and marketing, building end-to-end stack ownership—from ad platforms and email systems to tracking, forms, and data governance.

You’ll work with RevOps, Data, and Sales to close workflow gaps, implement AI-powered workflows, and drive a future-facing stack with a clear roadmap.

Qualifications

• 6+ years in marketing operations in a B2B SaaS or developer-tooling company.
• Obsessive QA instinct to catch UTM issues before campaigns go live.
• Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies.
• Deep, hands-on expertise in MAPs and Salesforce—field mapping, sync governance, workflows, campaign objects; certifications a plus.
• Comfortable with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python, or AI-agent tooling).
• Familiarity with email infrastructure and deliverability. Move fast without breaking data; document everything.

Responsibilities

• Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
• Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating; and alerts.
• Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic.
• Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks.
• Systematize the request intake for marketing ops work—triage, prioritize, automate the repeat offenders.
• Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks.
• Build or implement custom solutions as needs arise—net new capabilities or AI-powered workflows.
• Implement your vision for the marketing stack of the future, with a clear POV and roadmap to achieve it.

Skills

Marketing operations

Lead scoring

Routing

Lifecycle stages

Attribution

Stakeholder management

QA instinct

MAPs & Salesforce

Tag management

Webhooks & APIs

Automation scripting

Email deliverability

Tools

GTM

Salesforce

Zapier

n8n

Python

AI-agent tooling

Job description

Baseten is seeking a Marketing Operations Manager to own and harden the systems layer of Baseten’s Marketing engine, ensuring reliability as spend and campaigns scale.

This role sits at the intersection of technology and marketing, building end-to-end stack ownership—from ad platforms and email systems to tracking, forms, and data governance.

You’ll work with RevOps, Data, and Sales to close workflow gaps, implement AI-powered workflows, and drive a future-facing stack with a clear roadmap.