Marketing Operations Manager

Baseten; San Francisco (CA); On-site; USD 190,000 - 210,000; Full time

Benefits offered by this job

Equity

Medical, dental, vision insurance for

Flexible PTO incl. Winter Break

Parental leave

Fertility stipend

401(k)

Exposure to ML startups

Job summary

Baseten is seeking a Marketing Operations Manager to own and harden the systems layer of the marketing engine. You will treat our tech stack as production infrastructure, ensuring reliability as campaigns scale with more spend and model launches.

Lead end-to-end marketing tech, guard data integrity, and collaborate with RevOps, Data, and Sales to close gaps. This role is a core marketing function focused on outcomes, not IT support.

Qualifications

• 6+ years in marketing operations in B2B SaaS or developer tooling.
• Direct expertise with MAPs and Salesforce including field mapping and workflows.
• Experience building lead scoring, routing, lifecycle stages, and attribution infrastructure.
• Strong data hygiene, dedupes, spam prevention, and tracking integrity.
• Familiar with GTM, APIs, webhooks, and light scripting/automation.
• Able to design resilient systems and handle 2am launch risk scenarios.
• Excellent email deliverability knowledge and QA discipline.
• Proven stakeholder management across marketing, sales, finance and data.

Responsibilities

• Own the marketing tech stack end-to-end: ads, email, tracking, forms, connectors.
• Build defense-in-depth for inbound and catch anomalies before dashboards fail.
• Enforce data integrity with governance, field hygiene, and canonical metrics.
• Operationalize web request pipelines with briefs, tickets, SLAs, and runbooks.
• Systematize marketing ops requests, triage, prioritize, and automate repeat issues.
• Collaborate with RevOps, Data, and Sales to close workflow gaps.
• Create or implement AI-powered workflows and scalable solutions.
• Set a clear vision and road map for the future marketing stack.

Skills

MAPs & Salesforce

Lead scoring

Lifecycle management

Data attribution

Tag management (GTM)

APIs & automation

Scripting (Python)

Systems thinking

Email deliverability

Stakeholder management

Tools

n8n

Zapier

Python

Job description

About Baseten Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.

THE ROLE We're looking for a Marketing Operations Manager who can own and harden the systems layer of Baseten's Marketing engine. Marketing at Baseten is scaling fast — more spend, more campaigns, more model launches, more inbound. The systems underneath (Our ESP, CRMs, forms, tracking, routing, alerting) need an owner who treats them like production infrastructure that cannot go down. When something breaks, it costs us time, pipeline, and trust in the data. This role exists so it doesn\'t break. You’ll simultaneously build for the future and re-think assumptions about our tech stack in the age of agents. This is an offensive play that gives the rest of the team leverage and superpowers to hit our ambitious goals. This is NOT an IT or service role. This is a core member of the marketing team who implements technology to achieve outcomes.

RESPONSIBILTIES

• Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
• Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit sales or leadership dashboards.
• Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions.
• Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks instead of ad-hoc Slack threads.
• Systematize the request intake for marketing ops work — triage, prioritize, automate the repeat offenders instead of hand-servicing them forever.
• Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact-vs-opportunity data).
• Build or implement custom solutions as the needs arises be they net new capabilities or AI-powered workflows.
• Implement your vision for the marketing stack of the future, with a clear POV and roadmap on how to achieve it.

Requirements

• 6+ years in marketing operations at a B2B SaaS or developer-tooling company
• Deep, hands-on expertise in MAPs AND Salesforce — field mapping, sync governance, workflows, campaign objects; certifications a plus
• Has personally built lead scoring, routing, lifecycle stages, and attribution infrastructure — not just operated someone else\'s
• Has lived through (and fixed) messy data: dedupes, backfills, spam attacks, tracking outages; knows prevention beats cleanup
• Comfortable with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python, or AI-agent tooling)
• Thinks in systems and failure modes: asks "what happens when this breaks at 2am on a launch weekend?"
• Familiarity with email infrastructure and deliverability
• Obsessive QA instinct — the type who catches the broken UTM before the campaign goes live
• Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies
• Moves fast without breaking the data; documents everything

Benefits

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year\'s Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

We are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).

Compensation Range: $190K - $210K