Marketing Operations Lead - AI-Driven, Scalable Growth

Artera.io; Santa Barbara (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

401(k)

Equity

Life insurance

Disability insurance

Flexible spending accounts

Job summary

Artera seeks a Marketing Operations Manager to build the foundation that lets a marketing team scale. This hands‑on IC role owns marketing automation, CRM, analytics, lifecycle, and campaign processes while steering toward AI‑native workflows.

You’ll create standards, templates, and AI‑enabled processes enabling Demand Gen, Events, Brand, and more, partnering with Revenue Ops to keep systems and data aligned for growth.

Qualifications

• 5–8 years of experience in B2B SaaS Marketing Operations, Revenue Operations, Marketing Technology, or related discipline.
• Experience in healthtech, or another complex B2B environment.
• Deep hands-on experience with marketing automation platforms; HubSpot experience strongly preferred.
• Strong Salesforce acumen and an understanding of how Marketing and Sales systems, data, and processes connect.
• Experience with lifecycle management, scoring, routing, campaign tracking, automation, sales hand‑offs, and marketing data.
• Hands-on experience with Claude and/or other AI tools to build agents, skills, workflows and automations.
• Comfort with developer concepts (Git/GitHub, repositories, basic front‑end or web‑forms) — you'll be building and maintaining AI‑native workflows alongside marketing execution.
• Strong systems thinking with the ability to translate business needs into scalable technical solutions.
• A self‑directed builder who is comfortable troubleshooting complex systems, working through ambiguity, and collaborating across Marketing, Sales and Revenue Operations.

Responsibilities

• Own the day‑to‑day administration, configuration, optimization, and troubleshooting of our marketing automation infrastructure, including HubSpot and its integrations with Salesforce and other marketing technologies.
• Help identify gaps in our evolving MarTech stack and contribute to the evaluation and implementation of new technologies.
• Maintain high standards for Marketing data quality, including database health, segmentation, enrichment, deduplication, campaign data, consent and preference management, and data governance.
• Troubleshoot tracking and reporting issues and work cross‑functionally to resolve underlying data or systems problems.
• Support bespoke reporting and analysis, including using tools such as Claude to answer business questions more efficiently.
• Build, maintain, and optimize lifecycle stages, lead scoring models, routing, Sales handoffs, SLAs, recycling, and related processes.
• Partner closely with Revenue Operations to ensure Marketing and Sales systems and processes work together effectively.
• Ensure the infrastructure can evolve alongside changes in our go‑to‑market strategy.
• Build AI‑native marketing operations standards and automations for campaign taxonomy, naming conventions, required fields, tracking standards, templates, workflows, and QA across HubSpot, Salesforce, and other platforms.
• Document repeatable marketing processes and translate them into AI‑enabled workflows, skills, and agents that reduce manual work and enable consistent execution across campaign setup, QA, tracking, reporting and other operational workflows.
• Partner with marketers across Demand Generation, Events, Brand, and other functions to identify high‑value opportunities for AI and automation.
• Experiment with emerging AI capabilities and help determine where they can meaningfully improve Marketing’s speed, quality, and scale.

Skills

Marketing operations

B2B SaaS experience

AI tooling (Claude)

HubSpot

Salesforce

AI workflows

Data governance

Cross-functional collaboration

Tools

Claude

Salesforce integrations

Job description

Artera seeks a Marketing Operations Manager to build the foundation that lets a marketing team scale. This hands‑on IC role owns marketing automation, CRM, analytics, lifecycle, and campaign processes while steering toward AI‑native workflows.

You’ll create standards, templates, and AI‑enabled processes enabling Demand Gen, Events, Brand, and more, partnering with Revenue Ops to keep systems and data aligned for growth.