Marketing Operations Lead: AI-Driven Automation & Analytics

Connecteam

États-Unis

Hybride

USD 90 000 - 130 000

Plein temps

Il y a 5 jours

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Résumé du poste

Connecteam is seeking a dynamic Marketing Operations Manager to optimize marketing processes and technology, manage lead flow, and analyze performance to drive conversions. The ideal candidate will have hands-on experience with automation and analytics.

In this role you will own HubSpot architecture, oversee the tech stack, collaborate with marketing, sales, and operations, and explore AI-powered tools to streamline workflows. Hybrid work options and growth opportunities are available.

Qualifications

1-2 years of experience in marketing operations, project management or equivalent.
Familiarity in working with Monday, Hubspot and automation tools like Zapier and N8N.
Understanding and hands‑on experience with AI tools (e.g., ChatGPT, Claude, GenAI tools) to enhance day‑to‑day work efficiency and automate workflows.
Familiarity with APIs and webhooks to connect systems, pass data between tools, and build custom automation workflows.
Experience with lead management processes, pipeline reporting is an advantage.
Analytical mindset with a data‑driven approach to problem‑solving and decision‑making.
Excellent communication and collaboration skills, with the ability to work cross‑functionally across marketing, sales, and operations teams.
Experience with other marketing technologies (e.g., Google Analytics, Salesforce, data visualization tools) is a plus.
Effectively plans, executes, and tracks multiple projects with strong attention to detail and deadlines.
Comfortable managing several priorities and work streams at the same time in a fast‑paced environment.
Quickly absorbs new tools, processes, and technologies with minimal guidance.
Takes ownership, works autonomously, and proactively drives initiatives forward.

Responsabilités

Lead the lead management lifecycle: track and monitor incoming leads, analyze funnel performance, and ensure seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency.
HubSpot architecture & marketing automation: maintain database health, object associations, property structure, and field mappings to ensure data integrity; design, build, and optimize marketing automation.
Marketing analytics & strategic insights: conduct deep-dive analyses to identify trends and address funnel needs, supporting data-driven decision-making.
Marketing technology & process operations: oversee the marketing tech stack, manage tools, budget, and cross-functional workflows; onboard team members.
Team performance & KPI evaluation: establish monitoring frameworks and track performance to optimize campaigns and resource use.
AI innovation & workflow efficiency: identify opportunities, build and deploy AI-powered tools and automated workflows.