Marketing Operations Lead: AI-Driven Growth & ROI

Talkdesk; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Talkdesk in San Francisco is seeking a Senior Manager of Marketing Operations to bridge high-level GTM strategy with day-to-day execution. You will ensure marketing investments translate into pipeline and growth, and lead the operational rhythms that power the department, from fiscal planning to cross-functional program governance.

You will break down silos, redesign workflows across creative, content, web, social, product marketing and demand gen to accelerate speed to market, and champion

Responsibilities

• Executive Impact and Demonstrating Marketing Value: Build and lead the framework that articulates the strategic and commercial value of marketing to executive stakeholders. Connect marketing programs not only to pipeline generation, but to full-funnel velocity, deal acceleration, account progression and overall revenue contribution.
• Actionable Insights over Reports: Deliver the interpretive layer that turns performance data into business decisions. Leverage our context and systems to develop the narrative behind the metrics. Diagnose full-funnel health, evaluate program efficiency, identify underperforming initiatives to discontinue, and provide data‑backed answers to key questions about marketing investment and effectiveness.
• Strategic Initiatives and Program Governance: Serve as the operational driver for high-visibility departmental priorities. From CMO priorities, build the operational roadmap, coordinate cross‑functional dependencies, establish milestone tracking and drive execution through completion.
• Fiscal Planning and Budget Optimization: Partner with marketing leadership to create and manage the annual and quarterly marketing budget and operating plan. Track plan performance across fiscal cycles, evaluate ROI across segments and motions and provide actionable reallocation recommendations to the leadership team to maximize return on spend.
• Silo Elimination and Cross‑Functional Speed: Redesign fragmented, multi‑step handoffs between functions. Implement best practices, tools and AI capabilities to replace disconnected, multi‑ticket intake processes with unified, streamlined campaign workflows that cut turnaround times while maintaining high quality.
• Applied AI Enablement: Drive practical AI adoption across the marketing organization. Identify repetitive administrative bottlenecks and train marketing team members to leverage our AI tools and native capabilities in our platforms to accelerate marketing deliverables, develop deeper insights and empower self‑service execution.

Job description

Talkdesk in San Francisco is seeking a Senior Manager of Marketing Operations to bridge high-level GTM strategy with day-to-day execution. You will ensure marketing investments translate into pipeline and growth, and lead the operational rhythms that power the department, from fiscal planning to cross-functional program governance.

You will break down silos, redesign workflows across creative, content, web, social, product marketing and demand gen to accelerate speed to market, and champion