Marketing Operations Lead—AI-Driven Growth

Rogo; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Rogo is hiring a Director of Marketing Operations to own the marketing tech stack, attribution model, and demand generation infrastructure. You will report to Head of Revenue Operations and collaborate with Marketing, Sales, and RevOps to ensure clean data, scalable systems, and rigorous measurement.

You will lead dashboards, insights, and planning, delivering metrics on pipeline, channel performance, and ROI while driving automation and AI-enabled improvements across the GTM function.

Qualifications

• 6+ years in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company.
• Deep hands-on experience with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io.
• Proven track record of building attribution models and reporting infrastructure that stand up to scrutiny from Sales and Finance.
• Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue.

Responsibilities

• Marketing Technology & Attribution: own and evolve the marketing tech stack, integrate with Salesforce.
• Build multi-touch attribution from first touch to closed-won with clean tracking into Salesforce.
• Ensure data integrity across marketing and sales systems, lead routing, lifecycle stages, and tagging.
• Partner with RevOps to align marketing data models with Salesforce architecture.

Skills

Marketing Operations

HubSpot

Salesforce

GA4

Attribution

Analytics

Cross-functional comms

Ownership

Tools

GA4 tooling

Default.io

Job description

Rogo is hiring a Director of Marketing Operations to own the marketing tech stack, attribution model, and demand generation infrastructure. You will report to Head of Revenue Operations and collaborate with Marketing, Sales, and RevOps to ensure clean data, scalable systems, and rigorous measurement.

You will lead dashboards, insights, and planning, delivering metrics on pipeline, channel performance, and ROI while driving automation and AI-enabled improvements across the GTM function.