Marketing Operations Director: Lead Campaigns & Programs

Guild Mortgage Company; Northern (KY); Hybrid; USD 124,000 - 160,000; Full time

Benefits offered by this job

Medical Insurance

Dental

Vision

Life Insurance

AD&D

LTD

401(k) with employer match

Job summary

Guild Mortgage Company is seeking a Director of Marketing Operations to lead enterprise marketing initiatives and manage a team of project managers and admins. You will oversee budgets, workflows, and vendor performance, ensuring campaigns run on time and in alignment with business goals.

This role emphasizes data-driven decision making, policy documentation, and collaboration with senior leadership to strengthen marketing impact and compliance.

Qualifications

• Bachelor’s degree in marketing, business administration, or equivalent experience.
• 7+ years in a marketing operations role.
• Proven ability to lead teams and drive results.

Responsibilities

• Direct and manage the activities of the marketing operations team.
• Oversee pipelines, budgets, and project delivery for campaigns.
• Monitor vendor performance and ensure compliance across programs.
• Improve processes to reduce tech debt and over-engineering.
• Collaborate with senior leadership to align with business goals.
• Provide coaching and develop marketing staff for growth.
• Analyze metrics to measure effectiveness of initiatives.

Skills

Agile project management

CRM solutions

Salesforce

Marketing automation

Team leadership

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Marketing automation software

Project management software

Job description

Guild Mortgage Company is seeking a Director of Marketing Operations to lead enterprise marketing initiatives and manage a team of project managers and admins. You will oversee budgets, workflows, and vendor performance, ensuring campaigns run on time and in alignment with business goals.

This role emphasizes data-driven decision making, policy documentation, and collaboration with senior leadership to strengthen marketing impact and compliance.