Director, Marketing Operations

Guild Mortgage; United States; On-site; USD 124,000 - 160,000; Full time

Job summary

Guild Mortgage Company, a lender with decades of home financing expertise, seeks a Director of Marketing Operations to lead a team of project managers and admins. You will ensure campaigns are delivered on time, optimize processes, and align projects with business goals.

The role requires strong leadership, deep experience in marketing operations, and expertise in CRM, marketing automation, and Salesforce within a mortgage/real estate context. Competitive compensation is offered.

Qualifications

• Bachelor's degree in marketing, business administration, or equivalent experience.
• At least 7 years of experience in a marketing operations role.
• Demonstrated experience with agile project management principles, and project management software and systems including evaluation and improvement.
• Experience in CRM solutions, marketing automation, and working in a digital marketing environment.
• High proficiency in Microsoft and Salesforce software environments.
• Experience in mortgage, real estate, or insurance preferred.
• Proven track record of success in managing a team and driving results.
• Strong analytical skills and ability to use data to drive decision-making.
• Excellent communication and interpersonal skills.
• Excellent communication, leadership, and project management skills,
• Able to work under pressure and meet deadlines in a fast-paced environment.
• Ability to develop team members and small support staff.
• Highly organized and detail oriented.
• Ethical, with a commitment to company values.

Responsibilities

• Direct and manage the activities of the marketing operations team, including project management and administration.
• Manage projects and pipelines to ensure timely delivery of marketing campaigns.
• Oversee marketing project management software, marketing new hire orientation and training, and documentation of department policy, process, and procedure.
• Continually work to simplify systems and processes, avoiding customization bloat, tech debt, and over-engineered processes.
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, resource projections, and related activities.
• Supervise marketing administration to ensure high levels of customer service, compliance with company policies and procedures, and efficient operations.
• Monitor, measure, and analyze the effectiveness of marketing initiatives and programs.
• Direct the development and implementation of marketing projects in alignment with key stakeholders and senior leadership.
• Supervise the department and provide guidance, coaching, and feedback to other marketing professionals.
• Foster a high-performing, creative, and caring workplace culture for marketing professionals.
• Perform other duties as assigned.

Skills

Leadership

Analytical skills

Communication skills

Project management

Team development

Stakeholder management

Ability to work under pressure

Education

Bachelor's degree in marketing, business administration, or equivalent experience

Tools

CRM solutions

Marketing automation

Salesforce

Microsoft Office / Excel

Job description

Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.

Position Summary

The Director, Marketing Operations will be responsible for managing enterprise operations for the companies marketing department. This role will direct and manage a team of marketing project managers and administrative professionals to ensure priorities, project pipelines, marketing requests, workflows, and all tasks related to marketing projects and activities are conducted efficiently, on deadline, and aligned with business goals and priorities. The role will also monitor, measure, and analyze the effectiveness of marketing vendors, initiatives, and programs, ensure marketing policies and procedures are documented and followed, and be responsible for upholding compliance and business requirements as a part of each marketing project.

Compensation

This role is an exempt position with a Targeted Salary Range of $124,000 to $160,000 annually.

Compensation at Guild is influenced by a wide array of factors including but not limited to local and federal minimum wage requirements, education, level of experience, and applicant’s geographical location.

Essential Functions

• Direct and manage the activities of the marketing operations team, including project management and administration.
• Manage projects and pipelines to ensure timely delivery of marketing campaigns.
• Oversee marketing project management software, marketing new hire orientation and training, and documentation of department policy, process, and procedure.
• Continually work to simplify systems and processes, avoiding customization bloat, tech debt, and over-engineered processes.
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, resource projections, and related activities.
• Supervise marketing administration to ensure high levels of customer service, compliance with company policies and procedures, and efficient operations.
• Monitor, measure, and analyze the effectiveness of marketing initiatives and programs.
• Direct the development and implementation of marketing projects in alignment with key stakeholders and senior leadership.
• Supervise the department and provide guidance, coaching, and feedback to other marketing professionals.
• Foster a high-performing, creative, and caring workplace culture for marketing professionals.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, business administration, or equivalent experience.
• At least 7 years of experience in a marketing operations role.
• Demonstrated experience with agile project management principles, and project management software and systems including evaluation and improvement.
• Experience in CRM solutions, marketing automation, and working in a digital marketing environment.
• High proficiency in Microsoft and Salesforce software environments.
• Experience in mortgage, real estate, or insurance preferred.
• Proven track record of success in managing a team and driving results.
• Strong analytical skills and ability to use data to drive decision-making.
• Excellent communication and interpersonal skills.
• Excellent communication, leadership, and project management skills,
• Able to work under pressure and meet deadlines in a fast-paced environment.
• Ability to develop team members and small support staff.
• Highly organized and detail oriented.
• Ethical, with a commitment to company values.

Supervision

Direct

Number

Job Titles

5-6

Marketing Project Managers, Marketing Administrators

Limited Supervision Required, Depending On Experience

High level of independent judgement and discretion; uses sound judgment in execution of core job responsibilities and when assigning work

Works with external vendors

Travel: 0 - 20%

Requirements

Physical: Work is primarily sedentary; mobility in an office setting.

Manual Dexterity: Frequent use of computer keyboard and mouse.

Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media.

Environmental: Office environment – no substantial exposure to adverse environmental conditions.

Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.

Guild Mortgage Company is an Equal Opportunity Employer.