Director, Marketing Operations

Guild Mortgage Company; Lansdale (Montgomery County); On-site; USD 124,000 - 160,000; Full time

Benefits offered by this job

Excellent benefits package

401(k) with employer match

Life insurance

AD&D

Vision

Job summary

Guild Mortgage Company in the United States is seeking a Director of Marketing Operations to lead the enterprise marketing team, oversee project pipelines, and ensure efficient, compliant operations aligned with business goals. The role requires a strong background in marketing operations, CRM, and analytics.

The position is exempt with a targeted salary range of $124,000 to $160,000 annually, influenced by location, education, and experience.

Qualifications

• Bachelor’s degree in marketing, business administration, or equivalent experience.
• 7+ years of experience in a marketing operations role.
• Proven experience with agile project management principles and software/systems.

Responsibilities

• Direct and manage the activities of the marketing operations team, including project management and administration.
• Manage projects and pipelines to ensure timely delivery of marketing campaigns.
• Oversee marketing project management software, marketing new hire orientation and training, and documentation of department policy, process, and procedure.
• Continuously simplify systems and processes, avoiding customization bloat and tech debt.
• Develop annual marketing budget and resource projections.
• Supervise marketing administration to ensure high levels of customer service and compliance.

Skills

Agile project management

CRM solutions

Marketing automation

Leadership

Analytical skills

Communication

Education

Bachelor’s degree in marketing, business administration, or equivalent experience

Tools

Salesforce

Microsoft Office

Job description

Guild Mortgage Company , closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.

Position Summary

The Director, Marketing Operations will be responsible for managing enterprise operations for the companies marketing department. This role will direct and manage a team of marketing project managers and administrative professionals to ensure priorities, project pipelines, marketing requests, workflows, and all tasks related to marketing projects and activities are conducted efficiently, on deadline, and aligned with business goals and priorities. The role will also monitor, measure, and analyze the effectiveness of marketing vendors, initiatives, and programs, ensure marketing policies and procedures are documented and followed, and be responsible for upholding compliance and business requirements as a part of each marketing project.

Compensation

This role is an exempt position with a Targeted Salary Range of $124,000 to $160,000 annually.

Compensation at Guild is influenced by a wide array of factors including but not limited to local and federal minimum wage requirements, education, level of experience, and applicant’s geographical location.

Essential Functions

• Direct and manage the activities of the marketing operations team, including project management and administration.
• Manage projects and pipelines to ensure timely delivery of marketing campaigns.
• Oversee marketing project management software, marketing new hire orientation and training, and documentation of department policy, process, and procedure.
• Continually work to simplify systems and processes, avoiding customization bloat, tech debt, and over-engineered processes.
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, resource projections, and related activities.
• Supervise marketing administration to ensure high levels of customer service, compliance with company policies and procedures, and efficient operations.
• Monitor, measure, and analyze the effectiveness of marketing initiatives and programs.
• Direct the development and implementation of marketing projects in alignment with key stakeholders and senior leadership.
• Supervise the department and provide guidance, coaching, and feedback to other marketing professionals.
• Foster a high-performing, creative, and caring workplace culture for marketing professionals.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, business administration, or equivalent experience.
• At least 7 years of experience in a marketing operations role.
• Demonstrated experience with agile project management principles, and project management software and systems including evaluation and improvement.
• Experience in CRM solutions, marketing automation, and working in a digital marketing environment.
• High proficiency in Microsoft and Salesforce software environments.
• Experience in mortgage, real estate, or insurance preferred.
• Proven track record of success in managing a team and driving results.
• Strong analytical skills and ability to use data to drive decision-making.
• Excellent communication and interpersonal skills.
• Excellent communication, leadership, and project management skills,
• Able to work under pressure and meet deadlines in a fast-paced environment.
• Ability to develop team members and small support staff.
• Highly organized and detail oriented.
• Ethical, with a commitment to company values.

Supervision

Direct:

Number

Job Titles

5-6

Marketing Project Managers, Marketing Administrators

Limited supervision required, depending on experience

High level of independent judgment and discretion; uses sound judgment in execution of core job responsibilities and when assigning work

Works with external vendors

Travel: 0 - 20%

Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.

Guild Mortgage Company is an Equal Opportunity Employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.