Global Brand & Growth Director

Dwello Mortgage Advisors; Asheville (NC); On-site; USD 110,000 - 170,000; Full time

Job summary

Dwello Mortgage Advisors is seeking a Marketing Director to lead brand, content, campaigns, events and education. You will convert business objectives into a coherent market presence and equip teams with differentiated growth tools.

The role drives brand consistency, cadence of content, and measurement while coordinating with partners and sales to deliver high-impact marketing programs and events.

Qualifications

• Experience leading brand and content strategy in a growth-focused marketing role.
• Ability to plan and execute integrated campaigns and events.
• Strong collaboration with sales, operations and external partners.
• Detail-oriented with project management and budgeting discipline.

Responsibilities

• Own Dwello's identity, voice, messaging, visual standards and brand assets.
• Lead content strategy for consumers, Realtors, builders, investors, homeowners and past clients.
• Direct social, email, video, print, web, photography and storytelling production.
• Assist Loan Officers with personal marketing endeavors.
• Develop integrated campaigns and the creative content used in Candid lifecycle programs.
• Plan classes, workshops, community initiatives, sponsorships and large-scale events.
• Create training decks, class collateral, invitations, signage, programs and co-branded materials.
• Coordinate event logistics and marketing department budgeting with the Executive Assistant.
• Own gifts, surcees, swag, branded materials and vendor relationships.
• Maintain marketing calendar, project management, performance reporting and campaign learning in conjunction with the Executive Assistant
• Partner with Production Manager on automation delivery while retaining ownership of content and brand quality.
• Acknowledge routine request within one business day.
• Standard approved deliverable within three to five business days.
• Event plan 45-60 days in advance; major events 90+ days.

Skills

Brand leadership

Content strategy

Campaign management

Event planning

Collaboration

Automation

Job description

Dwello Mortgage Advisors is seeking a Marketing Director to lead brand, content, campaigns, events and education. You will convert business objectives into a coherent market presence and equip teams with differentiated growth tools.

The role drives brand consistency, cadence of content, and measurement while coordinating with partners and sales to deliver high-impact marketing programs and events.