Head of Marketing Operations & Programs

Guild Mortgage; United States; On-site; USD 124,000 - 160,000; Full time

Job summary

Guild Mortgage Company, a lender with decades of home financing expertise, seeks a Director of Marketing Operations to lead a team of project managers and admins. You will ensure campaigns are delivered on time, optimize processes, and align projects with business goals.

The role requires strong leadership, deep experience in marketing operations, and expertise in CRM, marketing automation, and Salesforce within a mortgage/real estate context. Competitive compensation is offered.

Qualifications

• Bachelor's degree in marketing, business administration, or equivalent experience.
• At least 7 years of experience in a marketing operations role.
• Demonstrated experience with agile project management principles, and project management software and systems including evaluation and improvement.
• Experience in CRM solutions, marketing automation, and working in a digital marketing environment.
• High proficiency in Microsoft and Salesforce software environments.
• Experience in mortgage, real estate, or insurance preferred.
• Proven track record of success in managing a team and driving results.
• Strong analytical skills and ability to use data to drive decision-making.
• Excellent communication and interpersonal skills.
• Excellent communication, leadership, and project management skills,
• Able to work under pressure and meet deadlines in a fast-paced environment.
• Ability to develop team members and small support staff.
• Highly organized and detail oriented.
• Ethical, with a commitment to company values.

Responsibilities

• Direct and manage the activities of the marketing operations team, including project management and administration.
• Manage projects and pipelines to ensure timely delivery of marketing campaigns.
• Oversee marketing project management software, marketing new hire orientation and training, and documentation of department policy, process, and procedure.
• Continually work to simplify systems and processes, avoiding customization bloat, tech debt, and over-engineered processes.
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, resource projections, and related activities.
• Supervise marketing administration to ensure high levels of customer service, compliance with company policies and procedures, and efficient operations.
• Monitor, measure, and analyze the effectiveness of marketing initiatives and programs.
• Direct the development and implementation of marketing projects in alignment with key stakeholders and senior leadership.
• Supervise the department and provide guidance, coaching, and feedback to other marketing professionals.
• Foster a high-performing, creative, and caring workplace culture for marketing professionals.
• Perform other duties as assigned.

Skills

Leadership

Analytical skills

Communication skills

Project management

Team development

Stakeholder management

Ability to work under pressure

Education

Bachelor's degree in marketing, business administration, or equivalent experience

Tools

CRM solutions

Marketing automation

Salesforce

Microsoft Office / Excel

Job description

Guild Mortgage Company, a lender with decades of home financing expertise, seeks a Director of Marketing Operations to lead a team of project managers and admins. You will ensure campaigns are delivered on time, optimize processes, and align projects with business goals.

The role requires strong leadership, deep experience in marketing operations, and expertise in CRM, marketing automation, and Salesforce within a mortgage/real estate context. Competitive compensation is offered.