Marketing Operations Coordinator — Remote (CST Hours)

Pavago; United States; Remote; USD 52,000 - 70,000; Full time

Job summary

Pavago is seeking a process-driven Marketing Coordinator to strengthen marketing infrastructure and execution. This role is execution-heavy, focusing on data integrity, prospect list building, campaign support, and clean, efficient marketing systems.

You will work directly with the VP of Marketing to improve visibility, standardize workflows, and ensure compliant email campaigns, SEO updates, and reporting.

Qualifications

• Hands-on Salesforce experience with data management, segmentation, and reporting.
• Experience with Pardot/Account Engagement, HubSpot, or similar automation tools.
• Experience using ZoomInfo or comparable prospecting databases.
• Strong proficiency in Google Sheets or Excel.
• Experience maintaining CRM hygiene and marketing databases.
• Ability to follow and document standardized processes.

Responsibilities

• Maintain Salesforce data hygiene and ensure data accuracy.
• Manage marketing database structure and segmentation readiness.
• Build and audit prospect lists using ZoomInfo or similar tools.
• Execute compliant mass email campaigns.
• Create and maintain competitor tracking databases.
• Conduct website audits and support SEO-driven content updates.
• Build campaign tracking frameworks and reporting visibility.
• Document marketing processes and standardize workflows.
• Support light content execution (email drafts, publishing support, templates in Canva).

Skills

Salesforce

Pardot/Account Engagement

HubSpot

ZoomInfo

Google Sheets

CRM hygiene

Data segmentation

Process documentation

Tools

Canva

Job description

Pavago is seeking a process-driven Marketing Coordinator to strengthen marketing infrastructure and execution. This role is execution-heavy, focusing on data integrity, prospect list building, campaign support, and clean, efficient marketing systems.

You will work directly with the VP of Marketing to improve visibility, standardize workflows, and ensure compliant email campaigns, SEO updates, and reporting.