Remote Digital Marketing Specialist - Email & Paid Media

Pavago; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Pavago is seeking a Digital Marketing Specialist to execute multi-channel campaigns that generate leads, improve conversions, and drive measurable business growth. This remote role covers email marketing, paid advertising, social media, landing pages, marketing automation, and analytics.

You’ll work with sales to improve lead quality and campaign performance, test messaging and funnels, and optimize campaigns from anywhere in the US.

Qualifications

• 2+ years of digital marketing experience.
• Hands-on experience with: Email marketing, Social media, Paid advertising, Digital analytics
• Familiarity with Google Analytics and marketing automation tools
• Strong understanding of lead generation and conversion funnels
• Strong analytical and copywriting skills
• Comfortable tracking campaign performance and making data-driven improvements
• Ability to execute independently in a remote environment
• Strong written and verbal English communication

Responsibilities

• Plan, launch, and optimize digital marketing campaigns
• Manage email marketing and lead-nurture campaigns
• Support paid search and paid social campaigns
• Create and optimize landing pages and campaign assets
• Coordinate content across social media channels
• Maintain marketing automation workflows
• Monitor website traffic, leads, and conversion performance
• Analyze campaign results and recommend improvements
• Collaborate with sales to improve lead quality and conversion
• Test messaging, campaigns, and funnels to improve performance

Skills

Digital marketing

Email marketing

Social media

Paid advertising

Analytics

Copywriting

Remote work

Tools

Google Analytics

Marketing automation platforms

Job description

Digital Marketing Specialist – Email, Paid Media & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute multi-channel campaigns that generate leads, improve conversions, and drive measurable business growth.

This is a hands-on role spanning email marketing, paid advertising, social media, landing pages, marketing automation, and analytics. You’ll work closely with sales to improve lead quality and campaign performance.

What You’ll Do

• Plan, launch, and optimize digital marketing campaigns
• Manage email marketing and lead-nurture campaigns
• Support paid search and paid social campaigns
• Create and optimize landing pages and campaign assets
• Coordinate content across social media channels
• Maintain marketing automation workflows
• Monitor website traffic, leads, and conversion performance
• Analyze campaign results and recommend improvements
• Collaborate with sales to improve lead quality and conversion
• Test messaging, campaigns, and funnels to improve performance

Requirements

• 2+ years of digital marketing experience
• Hands-on experience with:
• Email marketing
• Social media
• Paid advertising
• Digital analytics
• Familiarity with Google Analytics and marketing automation tools
• Strong understanding of lead generation and conversion funnels
• Strong analytical and copywriting skills
• Comfortable tracking campaign performance and making data-driven improvements
• Ability to execute independently in a remote environment
• Strong written and verbal English communication

What Success Looks Like

• Consistent growth in qualified leads
• Improved campaign and landing-page conversion rates
• Strong email and nurture campaign performance
• Efficient paid media execution
• Reliable marketing automation workflows
• Better lead quality and sales conversion

Interview Process

1. Initial Screening Call
2. Spark Hire Video Interview
3. Recruiter Interview
4. Client Interview
5. Offer & Onboarding

Apply Now

If you’re a hands-on digital marketer who understands email, paid media, social, automation, analytics, and lead generation, apply now to help build campaigns that turn marketing activity into measurable growth.

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