Marketing Manager: Resort Brand & Digital Growth

Tetherow Resort; Bend (OR); On-site; USD 78,000 - 88,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan with match

Paid time off

Golf privileges

Restaurant discounts

Job summary

Tetherow Resort in Bend, OR is seeking a Marketing Manager to lead the marketing strategy, digital content, and paid/social campaigns across channels. You will manage budgets, set brand standards, and guide cross-functional teams to drive occupancy, events, and brand awareness.

The role requires at least three years in marketing with budget ownership and agency relationships, plus strong analytics, WordPress, and social media expertise.

Qualifications

• Requires a college degree and minimum of three years marketing experience.
• At least two years owning campaigns, a marketing budget, or agency relationships.
• Knowledge of current industry trends and ability to drive content on social platforms.
• Excellent written and verbal communication and presentation skills.
• Ability to build a marketing plan, manage a budget, and make data-informed decisions.
• Experience with WordPress sites and mobile applications; HTML/CSS/PHP preferred.
• Experience with digital technologies, Google Analytics, and related tools; Looker Studio a plus.

Responsibilities

• Manage the marketing and advertising budget across channels and campaigns with performance-based adjustments.
• Set brand and content standards for digital and onsite communications; approve content before publication.
• Conduct competitive analysis to inform packages, offers, and positioning for leadership.
• Partner with leaders to set marketing priorities that support revenue and engagement goals.
• Develop and execute social media and digital engagement strategies aligned with brand and revenue objectives.
• Manage the resort's presence on Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.

Skills

Campaign ownership

Budget management

Agency relationships

Social media strategy

Content development

Written and verbal communication

Data-driven decisions

WordPress

HTML/CSS/PHP

Industry trend knowledge

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics

Google Tag Manager

Looker Studio

HTML/CSS/PHP

Job description

Tetherow Resort in Bend, OR is seeking a Marketing Manager to lead the marketing strategy, digital content, and paid/social campaigns across channels. You will manage budgets, set brand standards, and guide cross-functional teams to drive occupancy, events, and brand awareness.

The role requires at least three years in marketing with budget ownership and agency relationships, plus strong analytics, WordPress, and social media expertise.