Marketing Manager

Tetherow Resort; Bend (OR); Vor Ort; USD 78.000 - 88.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

401(k) plan with match

Paid time off

Golf privileges

Restaurant discounts

Zusammenfassung

Tetherow Resort in Bend, OR is seeking a Marketing Manager to lead the marketing strategy, digital content, and paid/social campaigns across channels. You will manage budgets, set brand standards, and guide cross-functional teams to drive occupancy, events, and brand awareness.

The role requires at least three years in marketing with budget ownership and agency relationships, plus strong analytics, WordPress, and social media expertise.

Qualifikationen

• Requires a college degree and minimum of three years marketing experience.
• At least two years owning campaigns, a marketing budget, or agency relationships.
• Knowledge of current industry trends and ability to drive content on social platforms.
• Excellent written and verbal communication and presentation skills.
• Ability to build a marketing plan, manage a budget, and make data-informed decisions.
• Experience with WordPress sites and mobile applications; HTML/CSS/PHP preferred.
• Experience with digital technologies, Google Analytics, and related tools; Looker Studio a plus.

Aufgaben

• Manage the marketing and advertising budget across channels and campaigns with performance-based adjustments.
• Set brand and content standards for digital and onsite communications; approve content before publication.
• Conduct competitive analysis to inform packages, offers, and positioning for leadership.
• Partner with leaders to set marketing priorities that support revenue and engagement goals.
• Develop and execute social media and digital engagement strategies aligned with brand and revenue objectives.
• Manage the resort's presence on Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.

Kenntnisse

Campaign ownership

Budget management

Agency relationships

Social media strategy

Content development

Written and verbal communication

Data-driven decisions

WordPress

HTML/CSS/PHP

Industry trend knowledge

Ausbildung

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics

Google Tag Manager

Looker Studio

HTML/CSS/PHP

Jobbeschreibung

Marketing Manager

Sales Salary Full Time BEND, OR, US

Salary Range: $78,000.00 To $88,000.00 Annually

Tetherow Resort has an immediate opening for a Marketing Manager!

Why Tetherow?

At Tetherow we energize and inspire our members and guests to live, explore, play and connect, and we encourage the same for our team members. We know our team members are our greatest ambassadors and are critical to our success, and we take pride in providing a beautiful environment where they can learn, grow, and thrive while working together to deliver an exceptional experience. We invite you to explore a career with us and join in the fun!

Who you are…

• You are energetic, inspiring and adventurous, and love to have fun while you’re at work
• You enjoy going above and beyond for your team and guests
• You have a demonstrated ability to work independently or as part of a team
• You are a creative problem solver, able to think and color ‘outside the box’
• You have a college degree and a minimum of three of marketing experience, including at least two years owning campaigns, a marketing budget, or agency relationships
• You have current industry trend knowledge and are able to help drive content on social media platforms
• You have excellent written and verbal communication and presentation skills
• You have proven ability to build a marketing plan, manage a budget, and make data informed decisions
• You have experience with WordPress sites and mobile applications; HTML, CSS, and PHP preferred
• You have experience with digital technologies, WordPress sites and mobile applications; the ability to execute basic graphic design edits is not required but preferred
• You have a strong understanding of Google Analytics and Google Tag Manager; Looker Studio (formerly Google Data Studio) a plus
• You have stellar organization skills, detail orientation and follow-through
• You have proven ability to work well under pressure and resolve problems
• You are professional in appearance and pleasant in your demeanor

What you'll do…

• Manage the marketing and advertising budget, allocating spending across channels and campaigns and adjusting based on performance
• Set brand and content standards for all digital and onsite communications, and serve as final approver on content before it goes live
• Conduct competitive analysis across offerings, messaging, and channels, and use findings to recommend packages, offers, and positioning to leadership
• Partner with department leaders to set marketing priorities that support their revenue and engagement goals
• Develop and execute comprehensive social media and digital engagement strategies aligned with brand, sales, marketing, and revenue objectives
• Manage and grow the resort's presence across social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube, etc.
• Create, schedule, coordinate, and publish engaging content while leading social media coverage and digital promotion for resort experiences, accommodations, dining, golf, events, weddings, outdoor recreation, seasonal campaigns, special offers, community partnerships, to increase brand awareness, engagement, and visitation
• Plan, manage, and optimize paid social media advertising campaigns, including audience targeting, budget allocation, and performance tracking
• Manage online review platforms while ensuring timely and professional responses
• Stay informed of emerging digital marketing trends, social media platforms, and industry best practices to identify opportunities that support occupancy, event bookings, revenue growth, and overall business objectives
• Establish creative standards for outsourced design projects, guide vendor execution, and approve final deliverables to ensure alignment with brand objectives

Benefits

• Medical, dental, and vision insurance coverage
• 401(k) plan with Company match
• Paid time off
• Golf privileges
• Discounts at Tetherow Restaurants & Golf Shop
• $8 Employee Breakfast & Lunch Meals
• Employee referral bonuses

Work in one of the most beautiful settings in Central Oregon!