marketing manager in fashion e-commerce

Zalando; United States; Presencial; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Work abroad up to 30 days/yr

Employee shares program

Product discounts

Descripción de la vacante

Zalando ищет опытного специалиста по маркетингу для разработки и реализации локальных маркетинговых планов в Северной Европе, с фокусом на Финляндии и поддержкой соседних стран. Ваша задача — управлять кампаниями across paid/owned/earned, координировать с агентствами и внутренними командами.

Гибридный режим работы, удалённо до 60% времени, возможна командировка. Требуется минимум 5 лет опыта в маркетинге и знание финского; свободное владение английским языком; умение работать в

Formación

• 5+ лет опыта в маркетинге, желательно в электронной коммерции моды и развлечений, подтвержденный результатами кампаний.
• Знание языков: финский на уровне носителя желательно; английский свободно.
• Опыт работы с брендингом и планированием медиа-каналов на всех этапах воронки.
• Сильные навыки сотрудничества и переговоров с агентствами и партнерами.
• Умение работать в быстром темпе, отличные коммуникативные и межличностные навыки.

Responsabilidades

• Разработка маркетинговых планов и ведение локальных активностей across paid/owned/earned медиа, чтобы повысить узнаваемость бренда.
• Реализация маркетинга в регионе Северная Европа с фокусом на Финляндии, поддержка Норвегии, Швеции и Дании.
• Распространение глобальных бренд-моментов в Северных странах с учётом локальной релевантности и вовлеченности аудитории.

Conocimientos

Marketing experience

Nordic language Finnish

English fluency

Brand marketing

Full-funnel media planning

Stakeholder collaboration

Leadership

Communication

Project management

Descripción del empleo

Описание: Zalando is a pan-European ecosystem for fashion and lifestyle e-commerce, operating an online fashion shop.

Задачи:

• Develop marketing plans and own the orchestration and execution of local marketing activities across paid, owned, and earned media to drive brand awareness, build brand equity, and support categories and propositions;
• Implement marketing across the Nordic region, focusing on Finland while supporting Norway, Sweden, and Denmark;
• Roll out and amplify global brand moments in the Nordics, ensuring local relevance and audience engagement, with a focus on Finland;
• Collaborate with internal media teams and local media agencies to execute campaigns across channels and define and implement touchpoint and media strategies aligned with market strategies;
• Manage local ambassador programs with influencer marketing agencies to create brand-aligned content that drives visibility and growth for key categories and propositions;
• Manage the local marketing budget and allocate resources efficiently across marketing initiatives;
• Analyze marketing effectiveness, local consumer trends, and competitive insights to guide decision-making;
• Liaise with cross-functional teams to align activities, report on performance, and deliver overall business goals;
• Work with local creative, media, and influencer agencies and language service providers.

Требования:

• 5+ Years of professional marketing experience, preferably in e-commerce fashion, with a proven track record of planning and executing successful campaigns and driving business growth;
• Speak a Nordic language; ideally, have native-level Finnish;
• Be fluent in English;
• Have deep knowledge of Scandinavian markets and adapt strategies to local preferences, cultures, and requirements;
• Have strong experience in Brand Marketing and full-funnel media planning across paid, owned, and earned channels;
• Have strong collaboration and negotiation skills with internal and external stakeholders, including agencies and key partners, and experience driving creative excellence and marketing effectiveness;
• Be able to deliver in a fast-paced, continuously changing environment, with strong communication and interpersonal skills;
• Be a well-organized team player, comfortable leading multiple key projects with different stakeholder groups.

Условия:

• Hybrid working model with up to 60% remote per week; actual practice depends on each team's collaboration needs;
• Work from abroad for up to 30 working days a year;
• Employee shares program;
• 40% Off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, and discounts from external partners;
• 2 Paid volunteering days a year;
• 27 Days of vacation a year (for Zalando SE);
• Relocation assistance available, subject to prior agreement;
• Family services, including counseling and support;
• Health and wellbeing options, including Gympass;
• Mental health support and coaching available.