marketing analyst for performance marketing

HireHi; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

28 Vacation days

Wellness days

Referral bonus up to $5000

Training reimbursement 50%

English lessons discount

Health insurance reimbursement

Workplace equipment allowance

Gamified rewards program

Job summary

Social Discovery Group ищет специалистов в аналитике для разработки عالية уровне логики бюджетирования маркетинга, а также для создания ранних LTV метрик и аналитических фреймворков, помогающих выявлять драйверы роста и аномалии по кампаниям.

Кандидаты будут работать над внутренним AI‑инструментом анализа и поддержкой единого слоя BI, включая определение метрик и валидацию данных.

Qualifications

• Опыт A/B тестирования.

Responsibilities

• Разработать логику управления маркетинговым бюджетом и проверить её на примерах.
• Разрабатывать и валидировать ранние метрики LTV и модели для поддержки принятия решений по бюджетам.
• Строить аналитические фреймворки и инструменты для диагностики показателей по продуктам, каналам и кампаниям.
• Участвовать в разработке внутреннего AI‑аналитического инструмента для анализа эффективности и выявления возможностей роста.

Skills

A/B тестирование

SQL

Статистика

LTV

CAC/CPA

ROI/ROAS

Атрибуция

Модели принятия решений

Python для анализа данных

Работа с большими данными

Tools

Superset

Tableau

Power BI

Job description

Описание

Social Discovery Group is a group of social discovery companies that addresses loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Its portfolio includes social entertainment platforms that connect people online across different cultures and regions.

Задачи

• Design the high-level logic for marketing budget management, including budget allocation rules and models across products and traffic sources, validate the approach, and prepare it for automation
• Develop and validate Early LTV metrics and models to support intra-week performance marketing and budget allocation decisions
• Build analytical frameworks and tools to diagnose performance, identify drivers of change, growth opportunities, and anomalies across products, channels, and campaigns
• Participate in developing an internal AI-based analytics tool for performance analysis, root-cause detection, and opportunity discovery
• Provide analytical support for the unified BI layer, including metric definitions, data validation, and selected analytical use cases

Требования

• Experience with A/B testing
• Strong SQL skills, including independently working with large datasets, building complex analytical queries, and validating data quality
• Strong knowledge of mathematical statistics and experimentation, including designing validation and backtesting methodologies and correctly interpreting results
• Strong understanding of performance marketing economics and metrics, including LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution
• Ability to build decision-making models and translate analytical findings into clear business rules and recommendations
• Strong Google Sheets or Excel skills
• Experience with BI tools such as Superset, Tableau, or Power BI English proficiency at B2+ level
• Будет плюсом: Python for data analysis or modeling, forecasting, optimization or budget allocation models, Early LTV or predictive LTV, automated analytical products or AI/LLM-based analytics tools

Условия

• 28 Calendar days of vacation per year
• 7 Wellness days per year to handle household issues or recover without taking sick leave
• Bonuses of up to $5000 for recommending successful applicants for company positions
• 50% Payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• If not eligible for corporate medical insurance, reimbursement of up to $1,000 gross per year per employee for self-purchased health insurance or doctor’s fees for the employee and close relatives (spouse and children)
• Equipped workplace and necessary equipment in company offices or co-working locations; reimbursement of workplace costs up to $1000 gross once every 3 years in other locations, for co-working rent or home workplace equipment
• Internal gamified gratitude system with bonuses exchangeable for merchandise, team-building activities, massage certificates, and more