Digital Marketing Manager (all genders)

Zalando SE; United States; Hybrid; USD 51.000 - 73.000; Vollzeit

Benefits dieser Stelle

Employee shares program

Discounts on Zalando family products

Volunteer days

Hybrid working in Germany/UK

Zusammenfassung

Tradebyte, an independent Zalando Group company, is seeking a Digital Marketing Manager to lead email marketing and customer journeys using SFMC. You will craft engaging B2B email content, manage campaigns, and optimize landing pages with WordPress and GA analytics.

The role collaborates across channels and supports digital initiatives, with a hybrid model in Germany or the UK. Strong SFMC experience and copywriting skills are essential; familiarity with Salesforce Sales Cloud is a plus.

Qualifikationen

• Hands-on SFMC experience is mandatory.
• Proven ability to write clear, engaging email content for B2B audiences.
• Experience with WordPress landing pages and campaign tracking using Google Analytics.

Aufgaben

• Own the execution and strategy of our email marketing and customer journeys.
• Write compelling email copy and subject lines for B2B audiences.
• Support campaign setups, landing pages, and website administration for conversion tracking.

Kenntnisse

SFMC

Copywriting

Email marketing

Campaign management

Google Analytics

WordPress

LinkedIn marketing

Tools

Salesforce Marketing Cloud (SFMC)

WordPress

Google Analytics

LinkedIn

Jobbeschreibung

ABOUT TRADEBYTE

At Tradebyte, we work with the biggest players in e-commerce - from trendsetting fashion brands to major online retailers. Our goal is to create a workplace where everyone feels valued, supported, and empowered.

We offer flexible work schedules, professional development opportunities, and a real commitment to work-life balance. We embrace diverse perspectives and ensure that every voice is heard and respected, because you're unique and that matters to us.

As we continue to grow, we're looking for new colleagues who share our passion. Love what you do - do what you love. Join Tradebyte, an independent company within the Zalando Group!

THE ROLE AND THE TEAM

As a Digital Marketing Manager at Tradebyte, you will drive our digital and email communications forward by taking full end-to-end ownership of our mailing strategy and customer journeys. Joining our Marketing & Communication team, you'll work autonomously across campaign setups, content creation, and technical automation, playing a crucial role in enabling our future marketing setup and boosting audience engagement.

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

• Own the execution and strategy of our email marketing, including designing, setting up, and managing automated customer and lead journeys within Salesforce Marketing Cloud (SFMC)
• Act as an end-to-end communicator by directly writing clear, engaging email copy, compelling subject lines, and effective CTAs tailored for B2B audiences
• Support campaign setups, landing page preparation, and website administration (WordPress) to ensure seamless conversion tracking, UX/UI optimization, and web performance
• Analyze campaign performance, email open rates, and conversion metrics using Google Analytics and SFMC reporting tools to deliver actionable insights and drive continuous optimization
• Serve as a versatile digital expert within the team, providing operational support, cross-functional collaboration, and reliable coverage for digital initiatives across channels.

WE'D LOVE TO MEET YOU IF

• Hands-on experience with Salesforce Marketing Cloud (SFMC) is mandatory; experience in combination with Salesforce Sales Cloud is a strong plus
• Strong written communication and copywriting skills, with a track record of creating compelling email content and campaign copy for B2B audiences
• Good understanding of digital marketing tools and platforms, including experience with WordPress, landing page setups, and social media channels like LinkedIn
• Experience analyzing digital campaign data and building performance reports using tools like Google Analytics and SFMC
• Strong organizational, problem-solving, and cross-functional collaboration skills to manage digital projects independently.
• A proactive mindset with a keen eye for detail and a strong commitment to delivering high-quality work.

OUR OFFER

Tradebyte provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• 2 paid volunteering days a year
• Hybrid working model - work where it works for you within Germany or the UK, with occasional office attendance required for moments that matter.
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year to start for full-time employees
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available
• Drive your development with our training offerings and biannual peer-to-peer review

Über Zalando

Zalando wurde 2008 in Berlin gegründet und ist die führende europäische Technologieplattform für Mode und Lifestyle. Wir verbinden 62 Millionen aktive Kund*innen mit mehr als 7.000 Marken in 29 Märkten. Unser Geschäft basiert auf einer einzigartigen, KI-gestützten Daten- und Infrastrukturplattform. Für unsere Kund*innen bietet unser Multi-App-Ansatz -- bestehend aus Zalando, ABOUT YOU und Lounge by Zalando -- ein inspirierendes, hochgradig personalisiertes Einkaufserlebnis. Für unsere Partner bauen wir das Betriebssystem für den E-Commerce. Über ZEOS, Tradebyte und SCAYLE öffnen wir unsere Logistik-, Software- und Servicekapazitäten für Marken und Einzelhändler*innen zur nahtlosen, grenzüberschreitenden Skalierung ihres Geschäfts.