Marketing Manager III: 26-00818

Akraya Inc; Atlanta (GA); Hybrid; USD 76,000 - 83,000; Full time

Job summary

Akraya's Ecosystem Lifecycle Marketing (ELM) Team seeks an experienced marketer to spearhead strategic partnership marketing campaigns to enhance new customer acquisition and 3rd party app integration. The candidate will play a pivotal role in orchestrating marketing initiatives across various internal and external teams, leveraging insights to drive campaign effectiveness and partner visibility.

This position demands a strategic thinker with a knack for data analysis, content creation for

Qualifications

• Experience in app marketplace, integrations, or third-party partnerships preferred.
• BA/BS degree in marketing or related field with substantial experience in partner collaboration and lifecycle marketing.

Responsibilities

• Develop, execute, and tailor marketing programs to partner-led initiatives.
• Foster collaboration within and outside the marketing team to execute campaigns and analyze outcomes effectively.
• Align strategies with Partner GTM and Marketing teams, ensuring partner representation in customer-facing initiatives.
• Create and customize marketing content for partner-specific channels and evaluate the performance of partner-driven campaigns.
• Negotiate and communicate proactively with partners and stakeholders, recommending strategies and managing campaign scopes and timelines.

Skills

Ecosystem Marketing

Lifecycle Marketing

Analytical Skills

Cross-functional Collaboration

Partner Campaigns

Education

BA/BS in Marketing

Job description

Primary Skills:

Ecosystem Marketing (Expert), Lifecycle Marketing (Advanced), Analytical Skills (Advanced), Cross-functional Collaboration (Expert), Partner Campaigns (Advanced)

Duration:

6 Months (Possible Extension)

Contract Type:

W2 Only

Location:

Atlanta, GA (#LI-Hybrid)

Pay Rate:

$55-60/hr on W2 basis

Job Summary:

Client's Ecosystem Lifecycle Marketing (ELM) Team seeks an experienced marketer to spearhead strategic partnership marketing campaigns to enhance new customer acquisition and 3rd party app integration. The candidate will play a pivotal role in orchestrating marketing initiatives across various internal and external teams, leveraging insights to drive campaign effectiveness and partner visibility. This position demands a strategic thinker with a knack for data analysis, content creation for specific channels, and maintaining brand consistency across partner programs.

Key Responsibilities:

• Develop, execute, and tailor marketing programs to partner-led initiatives.


• Foster collaboration within and outside the marketing team to execute campaigns and analyze outcomes effectively.


• Align strategies with Partner GTM and Marketing teams, ensuring partner representation in customer-facing initiatives.


• Create and customize marketing content for partner-specific channels and evaluate the performance of partner-driven campaigns.


• Negotiate and communicate proactively with partners and stakeholders, recommending strategies and managing campaign scopes and timelines.

Must-Have Skills:

• Proficiency in ecosystem or platform marketing.


• Strong analytical skills with a focus on performance data interpretation.


• Excellent communication and collaboration abilities.

Industry Experience:

• Experience in app marketplace, integrations, or third-party partnerships preferred.


• This role requires a BA/BS degree in marketing or a related field, coupled with substantial experience in marketing roles emphasizing partner collaboration and lifecycle marketing.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

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