Marketing Manager IV: 26-02869

Akraya, Inc.; Mountain View (CA); Hybrid; USD 243,560,000 - 252,156,000; Full time

Job summary

Akraya is seeking a go-to-market leader to own end-to-end product launches for enterprise and mid-market software innovations in Mountain View, CA. You will establish a release management framework and align Product, Marketing, Sales, and Customer Success to deliver successful rollouts.

Partner with product teams to translate technical capabilities into compelling customer narratives, measure launch effectiveness, and drive internal readiness for customer-facing teams under a 10-month W2

Qualifications

• Proven track record in leading complex product launches.
• Exceptional ability to influence without direct authority.
• Strong strategic thinking and analytical skills.

Responsibilities

• Develop and manage comprehensive release strategies from pilot to general availability.
• Orchestrate cross-functional teams including Product, Marketing, Sales, and Customer Success.
• Translate product features into clear customer benefits and value propositions.
• Drive internal readiness and enablement for customer-facing teams.
• Define and track key metrics to measure launch success and identify optimization opportunities.

Skills

Product Launch Management

GTM Strategy

Cross-functional Influence

Program Management

Customer Value Proposition

Job description

Primary Skills: Product Launch Management (advanced), GTM Strategy (advanced), Cross-functional Influence (advanced), Program Management (advanced), Customer Value Proposition (advanced)

Contract Type: W2

Duration: 10 Months

Location: Mountain View, CA (#LI-Hybrid)

Pay Range: $85-$88/hr

Job Summary

This role is responsible for leading the end-to-end go-to-market strategy and execution for enterprise and mid-market software innovations. You will establish a comprehensive release management framework and drive cross-functional alignment to ensure successful product launches. The position also involves partnering closely with product teams to translate technical capabilities into compelling customer narratives and measure launch effectiveness.

Key Responsibilities

• Develop and manage comprehensive release strategies from pilot to general availability.
• Orchestrate cross-functional teams including Product, Marketing, Sales, and Customer Success.
• Translate product features into clear customer benefits and value propositions.
• Drive internal readiness and enablement for customer-facing teams.
• Define and track key metrics to measure launch success and identify optimization opportunities.

Must-Have Skills

• Proven track record in leading complex product launches.
• Exceptional ability to influence without direct authority.
• Strong strategic thinking and analytical skills.

Industry Experience

Experience in B2B SaaS or enterprise software product marketing or go-to-market roles is essential for this position.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in Tech Staffing As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!