Head of Demand Generation: 26-02931

Akraya, Inc.; Santa Clara (CA); Sur place; USD 96 000 - 103 000; Temps partiel

Résumé du poste

Akraya, Inc. in Santa Clara, CA is seeking a hands-on Demand Generation Lead to build and manage the enterprise pipeline. You will define strategy, run campaigns across paid, owned, and partner channels, and leverage AI to personalize engagement.

This role requires deep B2B demand generation experience in cybersecurity, SaaS, or complex tech, with a proven track record of generating qualified enterprise pipeline and reporting ROI to leadership.

Qualifications

• Experience building and leading demand generation programs across enterprise accounts.
• Hands-on expertise with paid media, CRM, and marketing automation.
• Advanced skills in using generative AI tools for marketing initiatives.
• Proven track record in B2B demand generation within enterprise tech sectors.

Responsabilités

• Develop and own the end-to-end demand generation strategy.
• Execute integrated campaigns across paid, owned, and partner channels.
• Build and manage automated lifecycle and nurture programs.
• Analyze campaign performance to optimize pipeline generation and ROI.
• Manage the demand generation budget and report on key metrics to leadership.

Connaissances

Demand Generation Strategy

Paid Media Management

Marketing Automation

CRM Management

AI-Assisted Personalization

Description du poste

Primary Skills

• Demand Generation Strategy (advanced)


• Paid Media Management (advanced)


• Marketing Automation (advanced)


• CRM Management (advanced)


• AI-Assisted Personalization (advanced)

Contract Type: W2 Duration: 9 Months (C2H) Location: Santa Clara, CA Pay Range: $70-$75

Job Summary

This role is a hands-on leadership position responsible for building and managing the demand generation engine to drive qualified pipeline within enterprise accounts. The individual will define and execute strategy, manage integrated campaigns across various channels, and leverage technology and AI for personalized engagement. The objective is to create measurable and efficient pipeline by connecting marketing efforts with revenue goals.

Key Responsibilities

• Develop and own the end-to-end demand generation strategy.


• Execute integrated campaigns across paid, owned, and partner channels.


• Build and manage automated lifecycle and nurture programs.


• Analyze campaign performance to optimize pipeline generation and ROI.


• Manage the demand generation budget and report on key metrics to leadership.

Must-Have Skills

• Proven ability to generate qualified enterprise pipeline.


• Deep hands-on experience with paid media, CRM, and marketing automation.


• Advanced proficiency in using generative AI tools for marketing.


• This role requires significant experience in B2B demand generation, ideally within enterprise cybersecurity, SaaS, or complex technology sectors, with a strong understanding of targeting senior enterprise buyers and account-based demand generation strategies.

About Akraya

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in Tech Staffing As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!