Marketing Manager & Growth Lead

Kalsee Credit Union; Portage (MI); Vor Ort; USD 85.000 - 120.000; Vollzeit

Zusammenfassung

Kalsee Credit Union is seeking a Marketing Manager to lead the department's strategic direction and hands-on execution. The role blends strategic planning with practical campaign work, guiding specialists and ensuring brand quality, accuracy, and member-ready communications across channels.

You will own budgets, drive data-driven campaigns, and collaborate with stakeholders to deliver measurable results while maintaining compliance and brand integrity.

Qualifikationen

• Bachelor's degree in marketing, communications, business, or related field.
• Minimum five years of progressive marketing experience.
• Experience leading campaigns or teams.
• Credit union or financial services marketing experience preferred.
• Supervisory or coaching experience preferred.
• Strong strategic planning and organizational skills.
• Excellent written and verbal communication.

Aufgaben

• Develop and maintain the department's annual marketing strategy and campaign plan aligned with goals.
• Lead day-to-day operations while contributing to planning, content development, and digital advertising.
• Create and manage the annual marketing budget and monitor spending.
• Direct integrated campaigns across email, digital, social, direct mail, and events.
• Establish objectives, audiences, messages, timelines, responsibilities, and success measures.

Kenntnisse

Marketing Strategy

Campaign Management

Budget Management

Brand Management

Team Leadership

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Ads

Adobe Creative Suite

Marketing Automation

Jobbeschreibung

Kalsee Credit Union is seeking a Marketing Manager to lead the department's strategic direction and hands-on execution. The role blends strategic planning with practical campaign work, guiding specialists and ensuring brand quality, accuracy, and member-ready communications across channels.

You will own budgets, drive data-driven campaigns, and collaborate with stakeholders to deliver measurable results while maintaining compliance and brand integrity.