Strategic Marketing Leader for Growth & Brand

PNCU Insurance Services, LLC.; Chicopee (MA); On-site; USD 80,000 - 120,000; Full time

Job summary

Polish National Credit Union is seeking a Marketing Manager to lead the Marketing department, drive member engagement, and support growth. The role partners with the SVP, Retail to set priorities and execute marketing plans across channels while evaluating results and optimizing initiatives.

A strong focus on brand, community outreach, and cross‑selling will be essential in this leadership position. The Marketing Manager oversees operational activities, budgets, and staff development to ensure

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• Progressive marketing experience with strategy development and campaigns.
• Supervisory or leadership experience preferred.

Responsibilities

• Lead day-to-day operations of the Marketing department, ensuring campaigns and priorities are managed.
• Partner with the SVP, Retail to develop strategic marketing plans that support objectives and growth.
• Lead multi-channel campaigns (digital, social, print, advertising, community outreach).
• Develop and oversee marketing materials and campaigns ensuring brand consistency.
• Monitor and evaluate campaign performance using metrics and data.

Skills

Marketing strategy

Digital marketing

Leadership

Project management

Data analysis

Social media management

Adobe products

CMS

Microsoft Office

Communication

Education

Bachelor’s degree in Business/Marketing

Tools

Adobe

CMS

Job description

Polish National Credit Union is seeking a Marketing Manager to lead the Marketing department, drive member engagement, and support growth. The role partners with the SVP, Retail to set priorities and execute marketing plans across channels while evaluating results and optimizing initiatives.

A strong focus on brand, community outreach, and cross‑selling will be essential in this leadership position. The Marketing Manager oversees operational activities, budgets, and staff development to ensure