Senior Digital Marketing & Growth Lead

Kalsec Inc.; Kalamazoo Charter Township (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Kalsec Inc. is seeking a Senior Digital Marketing Manager to lead strategy, execution, and optimization of digital programs that strengthen the customer experience and drive business growth.

You will own the digital marketing ecosystem, including the website, marketing automation, CRM alignment, analytics, and integrations. You will work with Marketing, Sales, Product, IT and external partners to deliver measurable results, manage global demand generation, and optimize campaigns, forms, lead

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Information Technology, or related field.
• 5+ years of digital marketing experience including strategy, website management, demand generation, marketing technology, and performance measurement.
• Hands-on experience with Salesforce.com and HubSpot marketing automation, including campaign execution and reporting.
• Experience with Sitefinity CMS or similar CMS.

Responsibilities

• Develop and lead integrated digital marketing strategy aligned with business objectives, audience needs, and budget.
• Own the digital customer journey across website, email, paid media, SEO, social, and other touchpoints.
• Manage the company website using Sitefinity CMS, content publishing, governance, QA, accessibility, SEO.

Skills

Strategy development

Cross-functional leadership

Digital marketing

Budget management

Education

Bachelor’s degree in Marketing, Business, Communications or IT

Tools

Salesforce.com

HubSpot

Sitefinity CMS

Google Analytics 4

HTML

Canva

Adobe Creative Cloud

Job description

Kalsec Inc. is seeking a Senior Digital Marketing Manager to lead strategy, execution, and optimization of digital programs that strengthen the customer experience and drive business growth.

You will own the digital marketing ecosystem, including the website, marketing automation, CRM alignment, analytics, and integrations. You will work with Marketing, Sales, Product, IT and external partners to deliver measurable results, manage global demand generation, and optimize campaigns, forms, lead