Marketing Manager

Kalsee Credit Union; Portage (MI); On-site; USD 85,000 - 120,000; Full time

Job summary

Kalsee Credit Union is seeking a Marketing Manager to lead the department's strategic direction and hands-on execution. The role blends strategic planning with practical campaign work, guiding specialists and ensuring brand quality, accuracy, and member-ready communications across channels.

You will own budgets, drive data-driven campaigns, and collaborate with stakeholders to deliver measurable results while maintaining compliance and brand integrity.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Minimum five years of progressive marketing experience.
• Experience leading campaigns or teams.
• Credit union or financial services marketing experience preferred.
• Supervisory or coaching experience preferred.
• Strong strategic planning and organizational skills.
• Excellent written and verbal communication.

Responsibilities

• Develop and maintain the department's annual marketing strategy and campaign plan aligned with goals.
• Lead day-to-day operations while contributing to planning, content development, and digital advertising.
• Create and manage the annual marketing budget and monitor spending.
• Direct integrated campaigns across email, digital, social, direct mail, and events.
• Establish objectives, audiences, messages, timelines, responsibilities, and success measures.

Skills

Marketing Strategy

Campaign Management

Budget Management

Brand Management

Team Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Adobe Creative Suite

Marketing Automation

Job description

Description

The Marketing Manager leads the day-to-day work and continued development of Kalsee's Marketing department. This is a working manager role that combines strategic leadership with hands-on execution. The Marketing Manager translates organizational goals into focused marketing strategies and campaigns, equips Marketing Specialists to do their best work, and maintains a high standard for brand quality, accuracy, member readiness, and measurable results.

• Develop and maintain the department's annual marketing strategy and campaign plan in alignment with Kalsee's mission, strategic priorities, growth goals, and member needs.
• Lead the department's day-to-day operations while contributing directly to campaign planning, content development, digital advertising, proofing, problem-solving, and other priority work.
• Create, manage, reconcile, and effectively allocate the annual marketing budget; monitor spending and recommend adjustments based on priorities and performance.
• Direct integrated campaigns across email, text, website, paid digital advertising, social media, direct mail, in-branch channels, events, and traditional media.
• Establish clear campaign objectives, audiences, offers, messaging, timelines, responsibilities, and success measures; oversee execution from planning through post-campaign review.
• Oversee all key department functions, including brand management, content, creative services, digital marketing, social media, marketing automation, website content, public relations, sponsorship support, branch materials, and promotional inventory.
• Manage Google Ads and other paid media strategies, including campaign structure, targeting, creative direction, budget pacing, optimization, and performance reporting.
• Own the marketing automation strategy and oversee system administration, audience segmentation,member journeys, data quality, testing, scheduling, and continuous improvement.
• Develop social media strategy, content priorities, channel standards, paid support, community management expectations, and performance goals.
• Protect and strengthen the Kalsee brand by maintaining brand standards and ensuring communication consistently reflects Kalsee's mission, voice, visual identity, and member experience.
• Review and proof member-facing content for accuracy, clarity, consistency, accessibility, compliance readiness, and overall quality before publication or distribution.
• Build practical measurement plans and dashboards; analyze campaign, channel, website, and member data; report results and translate findings into recommendations for future work.
• Manage marketing vendors, agencies, media partners, and platforms, including communication, scopes of work, deliverables, budgets, performance, contracts, and issue resolution.
• Coach, develop, and support Marketing Specialist(s) through clear priorities, regular feedback, goal setting, workload planning, skill development, and accountability for results.
• Create effective workflows, standards, calendars, documentation, and quality controls that help the department work efficiently, meet deadlines, and respond to changing priorities.
• Partner with leaders and internal stakeholders to understand business needs, provide strategic marketing counsel, and coordinate work across departments.
• Collaborate with Compliance and other subject matter experts to support accurate, compliant marketing communications and required disclosures.
• Monitor credit union, financial services, consumer, marketing, technology, and competitive trends; identify opportunities to strengthen Kalsee's relevance and results.
• Review all activities for compliance with Bank Secrecy Act/Anti-Money Laundering/Office of Foreign Assets Control regulations. Participate in annual training required by the BSA/OFAC Compliance Officer.
• Perform other related duties as assigned.

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Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant experience.
• Minimum five (5) years of progressive marketing experience required.
• Experience leading campaigns, projects, or team members required.
• Credit union or financial services marketing experience preferred.
• Previous supervisory, team leadership or formal coaching experience preferred.
• Demonstrated ability to lead a marketing function while remaining actively involved in the work.
• Strong strategic planning, campaign planning, project management, prioritization, and organizational skills.
• Excellent listening and communication skills across written, verbal, visual, and presentation formats.
• Strong editorial judgment and attention to detail, with the ability to evaluate content for accuracy, clarity, brand alignment, and member readiness.
• Working knowledge of marketing automation, audience segmentation, lifecycle marketing, and integrated campaign strategy.
• Experience managing Google Ads and paid digital campaigns, including budgets, targeting, optimization, and performance measurement.
• Ability to interpret marketing data, identify meaningful insights, and communicate results and recommendations to leaders and stakeholders.
• Experience managing budgets, vendors, contracts, timelines, and competing priorities.
• Strong understanding of brand management, content strategy, social media, digital marketing, and member or customer experience.
• Ability to translate financial products, services, and concepts into clear, useful, and compelling member communications.
• Proficiency with Microsoft Office and Adobe Creative Suite.
• Experience using AI tools appropriately to improve marketing workflow, research, analysis, personalization, or campaign performance is preferred.