Marketing Manager — Data-Driven Multi-Channel Growth

Teachers Federal Credit Union; Hauppauge (NY); On-site; USD 107,000 - 134,000; Full time

Benefits offered by this job

Annual bonus program

Paid time off

401(k) company contribution

Dental & Vision coverage

Tuition reimbursement

Employee loan discounts

Job summary

Teachers Federal Credit Union is seeking a Marketing Manager to lead a multi-channel marketing plan across one or more business lines, strengthening the overall brand and member engagement.

The role partners with product marketing and leadership, ensuring alignment with strategies and initiatives, while leveraging market research and data analytics to guide decisions and strategy development.

Qualifications

• Bachelor’s degree required.
• Minimum five years’ experience in marketing.
• Experience with traditional and digital channels (advertising, direct mail, email, TV/OTT, digital, events, social, experiential).
• Familiarity with CRMs, ESPs and Salesforce Marketing Cloud.

Responsibilities

• Develop and execute strategic marketing plans for the assigned business line(s) to attract new members, retain existing customers, and capture additional wallet share.
• Oversees paid media campaigns and identifies key optimization opportunities.
• Lead market research efforts to uncover the viability of current and existing products/services and understand member expectations in emerging markets.
• Directs projects with cross-organizational teams to execute strategic marketing initiatives.
• Maintain a strong digital presence through online advertising, SEO, social media, and other channels to drive traffic and business.
• Develop product content strategy and calendar to increase organic growth.
• Manage and liaise with media partners and advertising agencies for higher impact strategies.
• Interpret analytics to ensure goals are met and campaigns are optimized.
• Manage projects on time and on budget, including plans, recaps, agendas, deliverables, and reporting.
• Performs other duties as needed by supervisor.

Skills

Marketing strategy

Cross-channel marketing

Communication skills

Project management

Analytics understanding

Financial services knowledge

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

Google Analytics

CRM systems

Job description

Teachers Federal Credit Union is seeking a Marketing Manager to lead a multi-channel marketing plan across one or more business lines, strengthening the overall brand and member engagement.

The role partners with product marketing and leadership, ensuring alignment with strategies and initiatives, while leveraging market research and data analytics to guide decisions and strategy development.