Growth & Brand Marketing Manager

The Polish National Credit Union; Chicopee (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with employer match

Paid Time Off

Student loan repayment

Tuition assistance

Job summary

Polish National Credit Union is seeking an experienced Marketing Manager to lead the Marketing department, strengthen the brand, and grow member relationships. You will partner with the SVP, Retail to prioritize initiatives, guide multi-channel campaigns, and evaluate results to support organizational growth.

The role requires leadership, strategic thinking, and the ability to turn data into effective marketing strategies across channels, with a strong focus on engagement and community outreach.

Qualifications

• Progressive marketing experience across multiple channels.
• Strong leadership and project management skills.
• Ability to translate data into effective marketing strategies.

Responsibilities

• Lead day-to-day operations of the Marketing department.
• Develop and implement strategic multi-channel marketing plans with the SVP, Retail.
• Oversee campaigns across digital, social, print, and events.
• Evaluate campaign performance using marketing metrics.
• Build relationships with community organizations and external partners.
• Ensure marketing aligns with strategic objectives and growth.

Skills

Marketing leadership

Digital marketing

Analytics & metrics

Communication

Project management

Team collaboration

Education

Bachelor's degree in Business/Marketing

Tools

Adobe Creative Suite

CMS platforms

Microsoft Office

Job description

Polish National Credit Union is seeking an experienced Marketing Manager to lead the Marketing department, strengthen the brand, and grow member relationships. You will partner with the SVP, Retail to prioritize initiatives, guide multi-channel campaigns, and evaluate results to support organizational growth.

The role requires leadership, strategic thinking, and the ability to turn data into effective marketing strategies across channels, with a strong focus on engagement and community outreach.